Sponsor 
HONG KONG – January 22, 2014 – Iconic American denim brand, Lee Jeans, has appointed TBWA to lead the creative campaign for its 125th anniversary in China. The win follows a multi-agency pitch, TBWA said in a press release.
The forthcoming campaign will be led by TBWA\ Hong Kong in collaboration with key personnel from TBWA\ Shanghai.
Commenting on the new assignment, Vincy Ho, Marketing Director at Lee China said, “We are delighted to work with TBWA, who have shown a great understanding of our brand and audience, and demonstrated the ability to provide a solid creative platform for Lee’s 125th anniversary year.”
Joanne Lao, Managing Director of TBWA\ Hong Kong, added, “Lee has a wonderful heritage and we are very excited to work together in this milestone year of achievement to support the brand’s goals in China.”
