SHANGHAI, CHINA , NOVEMBER 18, 2011: TBWA\Shanghai launched its third and last thematic campaign for Skittles in China, following the
global realignment of the brand to Omnicom sister agency, DDB.
TBWA\ Shanghai worked with Wrigley, a subsidiary of Mars Inc., to re-launch Skittles in China in 2009. Over the last three years, TBWA´s advertising and activation has been a key driver in Skittles´ extraordinary net sales growth by 600% versus 2008. China is now one of the largest markets for Skittles in the world.
Ian Thubron, President TBWA\Greater China, commented, "We were proud to work for Wrigley for three years, and to help them achieve such tremendous success. Ultimately what we do is drive business for our clients, and when we succeed in that, there´s nothing sweeter."
The Skittles campaign depicts a world of unpredictable experiences, giving familiar and mundane situations a twist. The television commercial features a naughty boy on the bus, making fun of a girl by messing with her long pigtail. Yet, the pigtail comes alive and teaches the boy a lesson with its skillful kong-fu moves.
The TV and activation is bolstered by TEQUILA´s multi-layered digital activity, which promotes Skittles amongst youth, encouraging them to
celebrate their individuality and singlehood.
