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Singapore – Singapore Tourism Board (STB) has named TBWA\Singapore as its global agency partner for integrated creative, digital and production services.
The appointment is for two years and will officially begin on from 1 April 2016. STB will have an option to extend the contract annually for a maximum of three years.TBWA bested nine unanmed agencies for the coveted account.
“We look forward to working closely with TBWA\Singapore as an agile and synergistic team. Based on our extensive interactions in the past four months, we are confident we have found a partner that can challenge the norms of destination marketing and help us create new possibilities,” said Ms Lynette Pang, Assistant Chief Executive, Singapore Tourism Board.
“We would like to thank all agencies that have put in the time and effort to participate in our pitch, and are grateful for the hard work, great energy, and thoughtful submissions,” added Ms Pang. “We also thank our incumbent agencies, JWT and Mirum, for their contributions so far.”
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