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ASIA-PACIFIC – JAKARTA, INDONESIA, NOVEMBER 2011: The Campaign Palace Jakarta has been awarded the regional creative account for Sony Handycam, following a three-way pitch with Ogilvy & Mather and Euro RSCG in July.
A new TVC has just aired in Vietnam, to launch the new Sony Handycam with Built-In Projector. The through-the-line campaign includes the TVC running on TV and in cinemas, and includes print, point-of-sale and digital. The campaign will be rolled out in Indonesia and Thailand and then to the rest of the SEA markets.
Entitled "Forever Moments", the TVC demonstrates how technology can help capture those "forever moments", such as a child´s first school concert.
Commenting on the new business win, Adam Lau, General Manager, The Campaign Palace Jakarta said, "It is really an honor for us to have Sony, the number one brand in Asia Pacific third time running, to have entrusted the Jakarta Palace to launch its new Sony Handycam not just in Indonesia, but across multiple Southeast Asian markets."
Commenting on the campaign, Adi "Didot" Prihadi, Creative Director, The Campaign Palace Jakarta said, "Given that the spot needed to resonate across very different markets in the region, we felt that the relationship between a father and his daughter is something that anyone anywhere can easily and emotionally relate to. Shooting the spot during Ramadhan in Indonesia was also an added challenge as we had to care for the welfare of those who were fasting – hence, we only started shooting in the afternoon and till just before the break-fast of dawn for the two full days of filming."
The regional HQ Marcom Manager, Sony Electronics Asia Pacific, Isaac Fong, commented, "The Campaign Palace servicing team was truly experienced and they often exceeded our expectations. From the start, they listened and understood our needs well. The working process and communication went smoothly, even with our office located in Singapore, and theirs in Indonesia."
This is the first major business win for The Campaign Palace Jakarta, recently launched by Y&R as a boutique sister agency to further strengthen its integrated offering to clients across Asia.
CREDITS
Creative Director: Adi "Didot" Prihadi
Writer: Damaarti Setyoningrum
Art Director: Afi Kafi
Account Management: Charles Alexander & Irene Aninditta
Clients: Isaac Fong, Lim Cai Ling, Hiroshi Sakai, Desy Pamela & Helen Wahyudi
Production House: 25 Frames
Director: Ipang Wahid
Post Production: VHQ Indonesia
Media Agency: MEC
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