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MANILA – October 18, 2013 – The Philippine Conyo rarely gets hungry, but when he does, Bogart the Explorer is there to save the day with a bar of Snickers.
In a new online video called "Philippine Gym," YouTube’s favorite Filipino travel guide heads to the gym and discovers what happens when one of his token creatures, the Philippine Conyo, goes lifting weights on an empty stomach.
Launched last September, the video is one of a series of three, and was produced by Bogart the Explorer’s production team Front Act/HeckLines, with the supervision of BBDO Guerrero. The series is part of the Snickers "You’re Not You When You’re Hungry" campaign by BBDO.
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Another video, "Philippine Diva" was launched earlier this week and shows one of Bogart’s hungry crew members unleashing his inner diva. The last video will be released soon, BBDO said.
"We have a very powerful proposition (You’re Not You When You’re Hungry) and the challenge was how to make this relevant to the local market," BBDO Guerrero’s Angelica Uy said. "Bogart was chosen because of his humor and overall style. He was able to spin the idea in the local context."
