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MANILA – November 4, 2013 – Three Philippine agencies took home two gold and two silver statues at the recently concluded 2013 London International Awards (LIA) held in Las Vegas.
DM9JaymeSyfu/ Di9it bagged two statues for their "TXTBKS" campaign for Smart Public Affairs: one gold in the Digital – Electronic Equipment category, and another gold in the Non-Traditional – Branded Content category.
TBWA\ Santiago Mangada Puno took home a silver statue in the design – direct marketing – consumer category for their work, "Koi Fish Feed Invite" for Nuvali.
Y&R Philippines also took home a silver statue in the Non-Traditional – Public Service/ Social Welfare category for Maynilad Water Services’ "Dengue Bottle."
Meanwhile, JWT Manila was named a finalist in the Poster – Art Direction category for their "T," "V," "Salvador," and "Chaplin" posters for Schick Exacta 2.
The 28th LIA judging was held at the Wynn/Encore hotel in Las Vegas, with juries convening over a 10-day period.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, statue winners and finalists.
“Their performance was stellar. The Digital and Non-Traditional juries were very tough so it is quite a feat to win a Gold in both Digital and Non-Traditional,” revealed LIA president Barbara Levy.
Seven Grand LIAs were awarded this year.
McCann Melbourne took home three Grand LIAs in Digital, Non-Traditional, and Integration for "Dumb Ways to Die."
Wieden + Kennedy New York won a Grand LIA for TV/ Cinema/ Online Film for their work "Whatever’s Comfortable – Beach" for Southern Comfort.
ShootMedia, London won a Grand LIA in the TV/ Cinema/ Online Film – Production/ Post-production category for "It Follows Me Around" for ChildLine.
Serviceplan, Munich won a Grand LIA for design for "The Selfscan Report" for Auchan.
Memac Ogilvy & Mather, Dubai took home the first Grand LIA awarded to an entrant from the United Arab Emirates, winning in the Radio category for Sawa Mninjah Rescue Radio’s The Rescue Continues Campaign, which includes "Nepalese Street Festival," "Sri Lankan Health Spa," "Kenyan Romantic Drama," and "Filipino Pop Singer."
“It’s a harder thing to do now, to do something that changes the game. But in the middle there is this rising tide of really good work, of really professional work, of really well produced work. It’s sort of maturing all these different mediums that constitute interactive. The quality of craft and thinking has just gone up compared to even one year ago,” said Digital Jury president Nick Law, global CCO of R/GA.
"I pride myself on the fact that I get to see most things from the four corners of the world. But this year I did see one or two pieces that I hadn’t seen, and surprised me and delighted me. But the work that really stood out was the work that I think was universally loved by people first and for most, and of course loved by the jury themselves," shared Non-Traditional Jury president Mark Tutsell, worldwide CCO of Leo Burnett.
Meanwhile, the following took home the 2013 Of The Year awards:
Ogilvy – Network of the Year
McCann Melbourne – Agency of the Year
Serviceplan, Munich – Design and Package Design Company
Eardrum Australia – Radio and Audio
Song Zu – Music and Sound Design Company
The LIA received 15, 881 submissions from 77 countries, with only 5.5 percent of the entires making the shortlists. Of the shortlisted entries, only 0.7 percent won Gold Statues, 1.2 percent won Silver Statues, 1.4 percent won Bronze Statues, and 1.7 percent were named Finalists.
