GLOBAL – UNITED KINGDOM, JULY 15, 2013 – HavasEHS has been appointed by Unilever as the lead digital agency for its female personal care brand, Dove.HavasEHS had been handling digital display communications for Dove women, especially its Dove Deodarant. In addition with this digital project, HavasEHS will now be responsible for the brand’s digital infrastructure and integration.
"They have produced some outstanding work for us and are passionate about the brand. We are looking forward to seeing more of this for the extended Dove range for women," said Dove senior vice president Steve Miles.
"Dove is a fantastic brand, with a dynamic role in the digital space," remarked HavasEHS brand director Matt Fanshawe.
Dove bagged 23 awards in the 60th Cannes Lion International Festival of Creativity, including the Titanium Grand Prix for ‘Real Beauty Sketches’ campaign. The same campaign won 19 Lions from different categories.
"We are delighted to be working with the team to use creativity, technology and data to tell great stories across Dove’s range for women," added Fanshawe.
Unilever, Cannes 2013 most awarded advertiser, will continue to work with the current agencies working on Dove’s digital content. "We are delighted with the work being produced by all the agencies we work with, and we will continue to involve them in creating compelling digital content to engage with our consumers," remarked Miles.
