ASIA-PACIFIC – AUSTRALIA, APRIL 19, 2013 – Visual Jazz Isobar (VJI) has begun work with Dulux after winning the business in a competitive pitch late last year.
From this significant win, VJI will facilitate Dulux’s commitment to innovation in digital and play a key strategic role in the area. VJI’s work for Dulux includes development and implementation of an overarching digital strategy for the business, as well as selected projects and product page launches.
Since appointment, VJI have worked with Dulux on their partnership with the L’Oreal Melbourne Fashion Festival, introducing their seasonal colour trends to consumers through the ‘United by Style’ digital platform. They have also supported Dulux’s successful Sample Pot Promotion.
Lisa Madigan, Marketing manager at Dulux said: “There have been some great successes so far and we have been very impressed with the results of the L’Oreal Melbourne Fashion Festival campaign."
Dulux partnered with well-known Australian designers to create interior looks based on their collections as part of the United by Style initiative. Rooms were photographed and housed on the site along with vignettes shot by VJI introducing the designers and their Dulux rooms. As well as developing the campaign webpage, VJI designed a Facebook ads and homepage banners for the promotion.
Konrad Spilva, Managing Director at VJI said, “We love Dulux’s approach to marketing and their willingness to progress their digital offer. They take a really different view on the paint market with initiatives like the LMFF partnership and we look forward to implementing more great campaigns as part of our ongoing strategy.”
