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ASIA-PACIFIC – BEIJING, CHINA, JANUARY 13, 2012: OgilvyOne Beijing has scooped the digital marketing retainer brief for SEAT, Volkswagen’s Spanish automobile manufacturer brand.
The appointment comes amid a report painting a challenging picture of the automotive market in China. The car sales appear to be slow in China. The government has eliminated tax incentives for small cars, while local authorities have launched initiatives aimed at easing ever-worsening traffic congestion, analysts say.
Teh company will chart SEAT’s digital strategy in its mainland China market entry.
OgilvyOne Beijing has been tasked with developing and maintaining SEAT’s new China website, creating a digital showcase and virtual driving experience at retail stores, and showrooms, marketing through social media and producing comprehensive digital campaigns for its upcoming vehicle launches.
“As we expand into China, we’re glad to be doing so with a digital partner like OgilvyOne by our side. They have more than a decade’s experience in digital and deep-seated insight into the Chinese auto industry. They presented a strong and consistent team that will give us the professional and integrated digital services that we need to succeed in China,” said Helen Wu, marketing director of SEAT, VW Group China.
