GLOBAL – UNITED STATES, JULY 8, 2013 – Michael Houston has been promoted as the chief executive officer of the North American division of WPP-ownedGrey.
The 41-year old executive has been working at Grey since 2007from being global chief marketing officer to managing director.Recently, he served as CEO of the agency’s New York office. Houston, with the help of president and chief creative officer Tor Myhren, was accountablr for the impressive comeback of the New York office by expanding the agency. Under his leadership, more offices in American cities were openedand digital services were offered.
“This well-deserved promotion is a logical next step for Michael who with Tor has been such a vital factor in our New York success: building a first-class management team, transforming our creative performance and digital prowess, forging a culture of innovation and compiling a new business track record second to none,” James Heekin, chairman and chief executive of the Grey Group,saidin his memo to the employees.
In his new role as CEO, Houston will be responsible in maneuvering a shop where marketers can park their ad accounts. Houston will report directly to Heekin and continue to work withMyhren.
Houston said:"I am very grateful for this new challenge. The Grey brand has tremendous vitality and potential as we approach our 100th year of serving great clients. I look forward to working with the unique talent we possess in North America to capitalize on our momentum and shape our future."
Before Grey, Houston previously worked at different agencies: TBWA/Chiat/Day, Y&R, Landor and Kirshenbaum & Bond (now Kirshenbaum Bond & Partners), and firms: And Partners, Elias Arts and Landor Associates.
