ASIA-PACIFIC – SINGAPORE, MAY 30, 2013 – Singapore’s prestigious Saint Pierre opens at Sentosa Cove tomorrow with a new brand image, design and collaterals created by XM Asia Pacific.
The re-branding project covered everything from positioning the brand, creating a new logo and designing a range of collaterals for Saint Pierre, which has been operating in Singapore for 12 years.
The restaurant has relocated to the popular new Quayside Isle location at Sentosa Cove, opening to the public yesterday, May 29. The newly relaunched Saint Pierre will be helmed by chef and owner Emmanual Stroobant and chef-de-cuisine Daniel Grobnik, who will offer high-quality French cuisine at affordable price points.
XM Asia was brought on board earlier this year to help reposition and brand Saint Pierre. Building on religious overtones, the design concept revolves around the idea of a pilgrimage, and positions the restaurant as a must-stop destination for discerning food connoisseurs.
XM Asia will also create and launch a new website for St. Pierre later this year.
