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GLOBAL – January 8, 2014 – In her keynote address at CES in Las Vegas, Yahoo CEO Marissa Mayer announced what’s in store for the company, including new advertising tools for analytics and ad buying.
Yahoo Advertising, a Yahoo Audience Ads system, will target ads across Yahoo and partner sites. The system will also power new native ads for Tumblr.
"The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide," Yahoo said on its blog.
Talking about the importance of mobile, Mayer said that Yahoo has just acquired Aviate, which personalising home screens by organizing apps.
She also said the company would be getting more content through media partnerships. During her keynote speech, Mayer shared the stage with recently appointed Yahoo global anchor Katie Couric, who said she was very excited at the prospect of interviewing newsmakers.
Meanwhile, product manager Nick D’Alosio announced the release of Yahoo News Digest, explaining that at its core it simplifies news and eliminates the problem of information overload.
"The stories are algorithmically produced, but editorially curated, demonstrating the perfect blend between technology and journalism," he added.
Mayer also unveiled Yahoo Tech, a new magazine initiative that will be led by David Pogue.
"Yahoo is about making the world’s daily habits inspiring and entertaining. And quite honestly, there are very few places as inspiring and entertaining as CES," said Mayer.
Owned and produced by Consumer Electronics Association, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, runs from January 7 to 10, 2014 in Las Vegas, Nevada.
