THE PHILIPPINES, MARCH 8, 2012: Premier digital media company Yahoo! launches its online destination for women Yahoo! She in celebration of International Women’s Day.
Patterned after Yahoo!’s US women’s website Yahoo! Shine, Yahoo! She targets to empower women, inspire ideologies and contribute towards building a nurturing environment for Filipino women. The portal aims to be different than other women’s websites as it takes on topics that Filipinos are reluctant to talk about openly while engaging readers to participate in the discussions.
“Filipinos are widely familiar with Yahoo! Shine and access the US site on a frequent basis. With the launch of Yahoo! She in the Philippines, the site will bring locally relevant content that speaks to everyday Filipino women on topics that matter most to them whilst offering real answers – be it through tips, tools or practical advice to make their daily lives manageable and more productive," says Arlene Amarante, country ambassador and sales director of Yahoo! Philippines.
Yahoo! She contains a combination of original and syndicated content from some of the top lifestyle publications such as Cosmopolitan, Lovefood, Grazia, Juice, Investopedia and Forbes; independent bloggers and expert columns by Dr. Diana Sarmiento (for Health & Wellness), Oliva Yao (for Parenting & Relationships), Erica Paredes (for Fashion & Beauty), Chinggay Labrador (for Home & Organizing), Angel Rivero (for Health); polls and surveys; advertiser sponsored content and promos on topics ranging from beauty, skincare, healthy eating, exercise and diets, maintaining work-life balance and getting organized.
