BANGKOK – December 20, 2013 – ADFEST has announced that Yang Yeo is joining next year’s festival as Jury President, Press Lotus.
As China Chairman & North Asia ECD at JWT Shanghai, Yeo has put Chinese advertising on the map, winning China’s first-ever Gold Lion at Cannes for the Adidas Beijing Olympics campaign in 2008, and China’s first ever Grand Prix three years later for the ‘Heaven & Hell’ print campaign for Samsonite. In 2009 year, JWT Shanghai also won ‘Agency of the Year’ at ADFEST – yet another first for a China-based agency.
“ADFEST has always been the Asia Pacific region’s prestigious yet fun festival of creativity. A lot of the works that have won recognition here have gone on to inspire the world over. Thus it’s a huge honour being named the Jury President for the Press category,” Yeo said in a press release.
ADFEST 2014 takes place on March 6 to 8 at the Royal Cliff Hotels Group in Pattaya, Thailand.
“The theme "Co-Create the future" is very relevant in this digital age that we live in. Consumers of the past were extremely passive, whilst the audience of today has become more active, having the ability to interact, comment, and share instantly. I look forward to entries that successfully use the marketplace as forums to create shared values between the brands and their audiences, so as to deepen their level of engagement, albeit much tougher for Press category to do this,” said Yeo.
Originally from Singapore, Yang moved to Shanghai in 2006. Previous roles include BBH Asia, BBH London and Fallon in Hong Kong and Singapore. Known for his infectious laughter and healthy appetite, he was crowned ‘Designer of the Year’ in 2012 by the President of Singapore for an expansive body of work, from advertising campaigns to design projects and architecture.
“Yang has a personality to match his huge talent as one of Asia’s most inspiring creatives. He is responsible for creating some of the world’s most awarded print campaigns, which makes him the ideal candidate to lead next year’s Press Lotus jury,” said Jimmy Lam, President of ADFEST.
In addition to winning countless advertising awards, Yang has also won the Grand Prize at the Design for Asia Awards, The International Architecture Award, Chicago Athenaeum Good Design Award, World Architectural Festival and Architectural Review House Award.
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