Y&R is London International Awards’ first Network of the Year

GLOBAL – NOVEMBER 9, 2010 – For the first time in its 25 years, London International Awards honors the Network of the Year, Agency of the Year and Production Company of the Year based on the work chosen by juries across all media. 

Network of the Year is Y&R, which was was awarded six Gold, seventeen Silver, twenty-six Bronze and eighteen Finalists, with metals from 14 cities. Agency of the Year is RCKR/Y&R, which was awarded three Gold, seven Silver, ten bronze and five Finalists, buoyed by campaigns for the BBC and Virgin Media. Production Company of the Year is MJZ, which was awarded six Gold, two Silver, five Bronze and five Finalists, boosted in large part by wins for Halo 3 and Old Spice.

“Our point system is not so much about ranking.  It’s about honoring the Agency, Production Company and Network that have consistently done exceptionally good work throughout the year,” explained Barbara Levy, President of London International Awards.  “These Winners are not one-hit wonders. They continually demonstrate the staying power of their good work.  So what better time than our 25th, which is a milestone for any awards show,  to introduce these new awards.” 

AlmapBBDO Brasil and Ogilvy Johannesburg won the only Grand LIAs awarded out of a potential thirteen.

AlmapBBDO Brasil won the Grand LIA and a Gold Statue in Print – Consumer Campaign for Billboard Magazine with their work titled, “Bono,” “Amy”, “Eminen”, “Marilyn” and “Britney”.

Ogilvy Johannesburg won the Grand LIA and a Gold Statue in Television/Cinema/Online Film – Public Service/Social Welfare spot titled “Selinah”.

The award tally for Asia-Pacific is as follows:

Australia: 5 Gold, 13 Silver, 6 Bronze

China: 2 Bronze

India: 1 Gold, 3 Silver, 3 Bronze

Indonesia: 3 Bronze

Japan: 7 Gold, 2 Silver, 6 Bronze

New Zealand: 2 Silver, 1 Bronze

The Philippines: 1 Gold, 3 Silver

Singapore: 2 Silver, 2 Bronze

Taiwan: 1 Gold

Thailand: 1 Gold, 1 Silver, 2 Bronze

Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist.

List of Asian winners follows:

DESIGN

GOLD ayrcreative, Tokyo/ The Natural Fermentation, Homemade Bakery, Daichi no Mi/"Our Monthly Calendar Showing the Fresh Bread We Bake Daily Is Made From Our Bread Bags"

GOLD ayrcreative, Tokyo/The Natural Fermentation, Homemade Bakery, Daichi no Mi/"A Bakery Devoted To Making Each Item By Hand"

GOLD Dentsu Inc., Tokyo /OLFA Cutter/"Cutter Art of OLFA"

GOLD McCann Worldgroup, Mumbai/ Bachpan Bachao Andolan (Save the Childhood Movement)/"The Crying Carpet"

SILVER Leo Burnett India, Mumbai/Whisper/"Wrapper"

SILVER TBWA\Santiago Mangada Puno, Makati City/ Shangrila/"Touch – Small Table, Touch – Big Table"

BRONZE Ogilvy & Mather, Bangkok/Papyrus – Second Hand Book Store/"Termite, Spider and Ant"

BRONZE BBH China, Shanghai/ Nanshan Bywise Infant Formula Milk Powder/"ABCDance Cards"

BRONZE SenseTeam, Shenzhen/GDC/"X Exhibition"

BRONZE Creativeland Asia, Mumbai/ Medimix Handmade Soap/"Herbs", "Machinery", " What Man Dirties"

DIGITAL

GOLD  SRC, Tokyo/ Verbatim Storage Media/"Verbatim Championship"

GOLD Projector Inc., Tokyo/UNIQLO/"UNIQLO Calendar"

GOLD Dentsu Inc., Tokyo/UNIQLO 25th Anniversary Campaign/"UNIQLO Lucky Switch"

BRONZE Hakuhodo Inc., Tokyo/Domino’s Pizza/"Domino’s App"

BRONZE TBWA\HAKUHODO, Tokyo/adidas Tennis/"Impossible Wall"

BRONZE Bascule Inc., Tokyo/ Domino’s Pizza/"Pizza Tracking Show"

BRONZE Wieden+Kennedy Tokyo, Tokyo/ Nike Free Run+/"Nike Music Shoe"

BRONZE Dentsu Inc., Tokyo/ Phonebook/"Ride! Ride!"

INTEGRATED CAMPAIGN

BRONZE Hakuhodo Kettle Inc., Tokyo/ Sony Recycle Project Jeans

NON-TRADITIONAL

GOLD TBWA\HAKUHODO, Tokyo/ adidas Japan/"Sky Comic"

BRONZE Publicis Indonesia, Jakarta/Jatam/"Mud-Flow"

PACKAGE DESIGN

SILVER ADK, Tokyo/HOYU3210

BRONZE Rediffusion Dentsu Y&R, Mumbai/Rasna/Cosmetics

POSTER

SILVER Creative Juice\Bangkok (TBWA), Bangkok/3M/"Marble"

PRINT

GOLD Ace Saatchi & Saatchi, Makati City/Vespa/"Hug"

GOLD Bates Taiwan, Taipei/4A Yahoo! Creative Awards/"Tian It Ng", "Nick Lam", " Sonal Dabral", " Polly Chu"

GOLD Creative Juice\Bangkok (TBWA), Bangkok/3M/"Marble"

SILVER Y&R Singapore, Singapore/Mint Museum of Toys/"Tin Toys"/

SILVER Y&R Singapore, Singapore/Mint Museum of Toys/"Dolls"

SILVER Ace Saatchi & Saatchi, Makati City/Vespa/"Leaves", "Hug", " 70 Miles", " Bus"

SILVER Ace Saatchi & Saatchi, Makati City/Vespa/"Leaves", "Hug", " 70 Miles", " Bus"

SILVER Leo Burnett India, Mumbai/Awareness for Bhopal Victims/"Dear Prime Minister"

BRONZE Creative Juice\Bangkok (TBWA), Bangkok/3M/"Ceramic", "Crystal", " Marble"

BRONZE DDB Singapore, Singapore/Rough Guides, Budget Travel Guide/"Mountain", "Road", " Landscapes"

BRONZE Bates 141, Mumbai/STAEDTLER Pens/"Man on the Moon", "Bell Calling", " Conquering Mt. Everest"

BRONZE Ogilvy Indonesia, Jakarta/Fuji Quicksnap Marine/"Feet"

BRONZE