MANILA, PHILIPPINES — The Cultural Center of the Philippines has collaborated with social media platform TikTok through a partnership that pursues opportunities to champion the best of Filipino arts and culture.
Through a Memorandum of Understanding, both CCP and TikTok aim to create a digital innovation for audience reach, interaction, and appreciation in keeping up with the times, as well as pave the way for CCP to become relatable to the youth and serve as a medium in encouraging them to preserve and appreciate Filipino arts and culture.
CCP hope to utilize TikTok as a video-sharing app that allows users to create and share short-form videos on any topic. It is mainly mobile-based, although one can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music.
Present at the MOU signing held on December 14, 2022, at the CCP were CCP Board Trustee and Vice Chair Michelle Nikki Junia, TikTok Philippines Community Operations Manager Alexis Soon, TikTok Philippines Head of Public Policy Kristoffer “Toff” Rada, CCP President Margie Moran-Floirendo, CCP Board Trustee Junie del Mundo, CCP Board Trustee Atty. Lorna Kapunan, CCP Legal Office Atty. Krischelle Matas, CCP Technical Advisor for Artistic Matters Alexander Cortez, CCP Board Trustee Benedict Carandang, CCP Board Trustee Marivic del Pilar, and CCP Artistic Director Dennis Marasigan.
