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Insight
Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries.…
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Campaign Spotlight
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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People
Honoring the life and legacy of Robert Alejandro through a walk down memory lane
MANILA, PHILIPPINES — The loss of an artist who gave so generously of his creativity and self is always felt…
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Brand & Business
Why this third space is Bacolod’s new must-visit for craft, creativity, and self-expression
BACOLOD, PHILIPPINES — In a city as compact and cozy as Bacolod, every new opening feels like a ripple in…
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Brand & Business
Creator and Influencer Council of the Philippines drives innovation with new leadership
MANILA, PHILIPPINES — The Creator and Influencer Council of the Philippines (CICP) has recently elected a new leadership team to…
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adoboPicks
From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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adobo Exclusive
‘I’m excited to shape the future of creativity in APAC’ says Tay Guan Hin, The One Club’s APAC Regional Director
MANILA, PHILIPPINES — Following The One Club for Creativity’s announcement of Tay Guan Hin’s appointment as APAC Regional Director for…
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Campaign Spotlight
September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Events
Chef William Wongso collaborates with Bakmi Nyonya Table for special 8-course dinner on September 30
MANILA, PHILIPPINES — Renowned Indonesian culinary icon Chef William Wongso and Chef Lucy Tarmiji Garcia of Bakmi Nyonya Table invite food enthusiasts to embark on “The…
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Events
What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special…
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adoboPicks
Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Awards News
MAD Stars 2024: ‘We believe there’s no such thing as too crazy,’ says Impact BBDO’s Ali Rez on Grand Prix of the Year win
BUSAN, SOUTH KOREA — IMPACT BBDO has once again raised the bar in creative social impact campaigns, securing the prestigious…
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Awards News
MAD Stars 2024: MullenLowe Treyna takes home sole Gold, Dentsu Creative Manila most-awarded Philippine agency with 5 wins
BUSAN, SOUTH KOREA — Philippine creative agencies have again proven their mettle on the global stage, racking up a total…
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