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Awards News
Adfest 2024 celebrates Piyush Pandey’s induction into Lotus Legend Hall of Fame
PATTAYA, THAILAND — On the final day of ADFEST 2024, March 23, the prestigious Lotus Legend Hall of Fame welcomed…
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adobo Exclusive
Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
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adobo Exclusive
McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
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adobo Exclusive
Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
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Events
BBDO’s Guan Hin Tay and Josy Paul explore Human-AI collaboration at Adfest 2024
PATTAYA, THAILAND — On the second day of ADFEST 2024, BBDO hosted a compelling session titled “Human-AI collaboration: Cultivating emotional…
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adobo Exclusive
I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Events
Rey Tiempo opens Adfest 2024 by introducing Gaming X Marketing to Asia Pacific audiences
PATTAYA, THAILAND — ADFEST 2024, held from March 21 to 23, kicked off with an opening talk by Rey Tiempo,…
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adoboPicks
This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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adoboPicks
Our favorite ads of the week feature two icons showing off their acting chops, cosplayers resisting the ordinary, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Awards News
4As Philippines invites young creatives to compete in The Kid Lions Competition
MANILA, PHILIPPINES — The Association of Accredited Advertising Agencies of the Philippines (4As) has once again called on aspiring young…
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adoboPicks
This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Featured
A dating app makes its way to a battleground, a procrastinator spits out balloons, and more of this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Events
David Guerrero, Dennis Perez, and Sid Samodio proudly represent the Philippines in Adfest 2024 juries
PATTAYA, THAILAND — With anticipation building for its Festival, ADFEST 2024 has revealed its full jury lineup, featuring three creative…
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