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adobo Exclusive
Timeless and Timely: VP and Head of Marketing Jia Du on paying homage to Chowking’s legacy and transforming for the future
MANILA, PHILIPPINES — On a Friday morning at the newly-opened, Singapore-grown Tiong Bahru Bakery in Bonifacio Global City, brought to…
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adobo Exclusive
Leading the insurance industry with foresight and vision, from the POV of Manulife Global CMO Karen Leggett
MANILA, PHILIPPINES — In any product category, marketing and communications require a delicate balance between business focus and human sensitivity,…
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adobo SheCreative
From historical wins, to personal joys — adobo SheCreative Network’s 2025 kickoff celebrated winning where it matters
MANILA, PHILIPPINES — To kickstart the year 2025 with as much inspiration as possible to set the stage for another…
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adobo Exclusive
‘Playtime is over’ — Propel Manila’s Maxx Macalinao and Jacob Banog win Young Spikes Gold, to represent PH at Cannes Lions
MANILA, PHILIPPINES — On January 13, Monday, 4As Philippines kicked off the week with the local competition for Young Spikes…
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Campaign Spotlight
Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining…
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Brand & Business
How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Brand & Business
Why McDonald’s Philippines stands as an ideal workplace for working students: flexibility, training, and empowerment
MANILA, PHILIPPINES — In the Philippines, it is not uncommon to be served by young crew members in fast food…
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Digital News
TikTok Unboxed 2024 presents new offerings for brands to unlock ‘Brand Fame to GMV Game’ and drive commerce success
MANILA, PHILIPPINES — The last quarter of the year presents arguably the most exciting and competitive season in digital marketing.…
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Events
The One Club CEO Kevin Swanepoel on the ‘2024 One Show Trends Report’ at the One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — On October 14, 2024, The One Club for Creativity launched the very first ONE Asia x adobo…
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Events
Droga5 Tokyo CCO Masaya Asai on ‘The Other AI’ at the first-ever One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Masaya Asai, Chief Creative Officer of Droga5 Tokyo, graced the inaugural ONE Asia x adobo Magazine Masterclass…
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Events
YouTube Works Awards PH highlights ‘there’s only one YouTube’ with winner announcements and insightful speakers
MANILA, PHILIPPINES — The first thing that greeted guests to this year’s YouTube Works Awards ceremony in the Philippines was…
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adobo SheCreative
The adobo SheCreative: From the Ground Up session brought forth stories of new beginnings, resilience, and continued progress
MANILA, PHILIPPINES — As adobo Magazine declared 2024 as the “Year of Creative Sustainability,” it’s only fitting to spotlight those who know…
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Awards News
The 4As Philippines hosts successful awards night for 26th AOYs with the brightest of Filipino advertisers
MAKATI, PHILIPPINES — Last September 13, at The Fifth at Rockwell, the 4As Philippines hosted the biggest night in Philippine…
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