-
Events
‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
Read More » -
Remarkable Marketers
GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
Read More » -
adobo Exclusive
How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
Read More » -
adobo Exclusive
MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
Read More » -
Events
Cheil Worldwide’s Seulki Lee on making advertising for people who don’t like advertising: ‘Destroy the formula’
PATTAYA, THAILAND — More and more people are disliking advertisements, according to Seulki Lee, Cheil Worldwide Creative Director. And in…
Read More » -
Events
Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?
PATTAYA, THAILAND — Is artificial intelligence friend or foe? This has been a topic of discussion (and concern) for a…
Read More » -
Awards News
Philippines wins its first Glass Grand Prix with MullenLowe Treyna’s ‘Right to Care’ card
SINGAPORE — Another historic win for the Philippines at this year’s Spikes Asia Awards is thanks to MullenLowe TREYNA‘s powerful…
Read More » -
Insight
What advertisers need to know about winning at Cannes Lions: brand building, creative excellence, and rising to global standards
MANILA, PHILIPPINES — For advertisers all around the world, winning a Cannes Lions metal is the highest level of recognition…
Read More » -
Awards News
VML Manila and Leo Burnett Manila take the lead on Philippine finalists for Spikes Asia 2024
SINGAPORE — Awards season for the advertising industry has officially begun with Spikes Asia starting off the celebrations. As the…
Read More » -
adobo Exclusive
KCC puts the spotlight on three core pillars in sustaining culture: people, language, and art
MANILA, PHILIPPINES — The Korean Cultural Center (KCC) is an organization in the Philippines established to foster mutual understanding, appreciation…
Read More » -
adobo Exclusive
4 Filipino creatives share their ‘restart’ hacks for a refreshed and restocked creative mind
MANILA, PHILIPPINES — Whenever we come back from a long break, we all feel the clamor and pressure to start…
Read More »