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adobo Exclusive
Kapwa Studioworks: A proudly Filipino-founded studio in Australia that boasts heart, culture, and humanity
NEW SOUTH WALES, AUSTRALIA — Just weeks before the 2024 Paris Olympics, where American gymnast Simone Biles added four more…
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Campaign Spotlight
Take a look at how VML Manila celebrates Carlos Yulo’s historic wins with McDonald’s PH, AIA, and Colgate Philippines
MANILA, PHILIPPINES — Filipinos all around the world felt a collective high during the 2024 Paris Olympics, following Carlos Yulo‘s…
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Awards News
Dentsu Creative, Leo Burnett, Gigil, and more lead the Philippines’ MAD Stars 2024 contenders
BUSAN, SOUTH KOREA — MAD Stars, one of the region’s biggest award shows, is happening from August 21 to 23.…
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Events
Dentsu Creative dominates at the adobo Football Cup, securing 4 major awards, including the 2024 Championship
PASIG, PHILIPPINES — The Philippine advertising industry went head-to-head on July 13, 2024 on something totally outside of the work:…
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Events
The adobo Football Cup successfully returns: A day of friendly inter-agency competition under the sun and rain
PASIG, PHILIPPINES — The scene goes like this: There are drums beating along to individual cheers all around the field,…
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adobo Exclusive
One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
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adobo Exclusive
The Craft behind ‘My Japan Railway’ and the emotional infrastructure of Japanese trains, stamps, and good design
TOKYO, JAPAN — One of the biggest campaigns to come out of the Asia Pacific region this awards season is…
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Awards News
Cannes Lions reveals first set of shortlists: Titanium, Innovation and Glass: The Lion for Change
CANNES, FRANCE — The biggest and most sought-after authority on creative excellence has just revealed the finalists that made the…
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Awards News
‘Hypercreative’ wins at Kidlat Awards 2024: VML Manila and MullenLowe TREYNA score biggest awards of the night
MANILA, PHILIPPINES — The 4As Philippines and the Creative Guild celebrated a successful return to in-person judging and awarding at…
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Events
Thomas Hongtack Kim stands for brand activism at CreativeFest 2024: ‘The role of brands has changed’
MANILA, PHILIPPINES — Honoring the theme of “Hypercreativity” at this year’s CreativeFest, hosted by 4As Philippines and the Creative Guild,…
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Events
Havas’ Joji Jacob urges creatives to ‘be unreasonable’ at CreativeFest 2024
MANILA, PHILIPPINES — Creativity was in full swing on May 10 at Ayala Museum, Makati, as CreativeFest 2024 made its…
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Events
Creative Guild announces Jury Presidents and speakers from Singapore, South Korea, and Thailand
MANILA, PHILIPPINES — CreativeFest and the Kidlat Awards are gearing up for a big comeback with an impressive slate of…
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adobo Exclusive
Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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