- Events
The adobo Football Cup successfully returns: A day of friendly inter-agency competition under the sun and rain
PASIG, PHILIPPINES — The scene goes like this: There are drums beating along to individual cheers all around the field,…
Read More » - adobo Exclusive
One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
Read More » - adobo Exclusive
The Craft behind ‘My Japan Railway’ and the emotional infrastructure of Japanese trains, stamps, and good design
TOKYO, JAPAN — One of the biggest campaigns to come out of the Asia Pacific region this awards season is…
Read More » - Awards News
Cannes Lions reveals first set of shortlists: Titanium, Innovation and Glass: The Lion for Change
CANNES, FRANCE — The biggest and most sought-after authority on creative excellence has just revealed the finalists that made the…
Read More » - Awards News
‘Hypercreative’ wins at Kidlat Awards 2024: VML Manila and MullenLowe TREYNA score biggest awards of the night
MANILA, PHILIPPINES — The 4As Philippines and the Creative Guild celebrated a successful return to in-person judging and awarding at…
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Thomas Hongtack Kim stands for brand activism at CreativeFest 2024: ‘The role of brands has changed’
MANILA, PHILIPPINES — Honoring the theme of “Hypercreativity” at this year’s CreativeFest, hosted by 4As Philippines and the Creative Guild,…
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Havas’ Joji Jacob urges creatives to ‘be unreasonable’ at CreativeFest 2024
MANILA, PHILIPPINES — Creativity was in full swing on May 10 at Ayala Museum, Makati, as CreativeFest 2024 made its…
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Creative Guild announces Jury Presidents and speakers from Singapore, South Korea, and Thailand
MANILA, PHILIPPINES — CreativeFest and the Kidlat Awards are gearing up for a big comeback with an impressive slate of…
Read More » - adobo Exclusive
Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
Read More » - Remarkable Marketers
GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
Read More » - adobo Exclusive
How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
Read More » - adobo Exclusive
MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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