MANILA, PHILIPPINES – BBDO Guerrero brings home a Bronze Lion for Design at the virtual announcement of winners at Cannes Lions International Festival of Creativity. The metal was awarded for the project The Dissolving Bottle.
The recognition comes after a strong finish at The One Show with a Bronze for the same piece of work.
Cannes Lions makes a comeback after a year of hiatus as a response to the pandemic. This year, the jury reviewed and will be recognizing throughout the week thousands of creative work spanning from 2020 to 2021.
BBDO Guerrero Associate Creative Director Choi Co shares, “We’re all very happy in BBDO to see the work recognized at Cannes. The Dissolving Bottle proves that design serves more than just aesthetic. It’s a simple rethink of the shampoo bar, an underrated solution to single-use plastic. Ultimately, we hope this opens up the way we see design’s impact on solving real-world problems.”
To know more about the project, visit www.thedissolvingbottle.com. View ‘The Dissolving Bottle’ film here: https://vimeo.com/525914714
