The ideas agency has scored a silver for RC COLA FAMILY under the viral film subcategory of Film Lotus.
The films tells the story of a boy questioning whether he is adopted or not because of the drinking glasses on his back.
The boy’s problem was resolved when the mother reveal an RC Cola inside her head, a secret she claimed to have hidden for a long time. In just under 24 hours, the ad has gained traction internationally, even memes and engagement from fellow brands, thus, it’s no wonder it snagged silver under ADFEST’s Film Lotus.
Meanwhile, Wunderman Thompson also bannered the Philippines under Print and Outdoor Craft Lotus. Its COMIC ODYSSEY “SUITS FOR HEROES” was awarded bronze under the subcategory resilience through creativity.
RC COLA FAMILY Campaign credits:
Founding Partner: Badong Abesamis
Founding Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza Associate
Creative Director: Dionie Tañada
Art Director: Ynna Milambiling
Art Director: Maggie Querido
Account Supervisor: Beverly Lubid
Head of Social: Jeano Cruz