NEW YORK, USA — London International Awards (LIA) has announced the shortlists for Digital and Social Media & Influencers.
There are a total of 133 entries Shortlisted; 90 in Digital and 43 in Social Media & Influencers, representing thirty countries. The United States dominates with twenty-four shortlisted entries, followed by Canada with twelve, and Australia with ten shortlisted entries.
This jury, presided over by Malcolm Poynton, Global Chief Creative Officer and President, Creative for Cheil Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Malcolm in judging these media was PG Aditiya, Dentsu Webchutney, Bengaluru; Kirk Clyne, Art & Science, Toronto; Hilary Coate, Venables, Bell & Partners, San Francisco; Nopharit Dusadeedumkoeng, Wolf Bkk, Bangkok; Rob Engelsman, Annex88, New York; Aste Gutiérrez, Droga5, New York; Joanna Monteiro, Publicis, Toronto; Seb Royce, Gravity Road, London; Marjorieth Sanmartin, TBWA Germany, Düsseldorf; Simona Suman, MRM Romania, Bucharest and Juan Pablo Valencia, FCB Artgroup, Istanbul.
Winners for all media will be announced on 17th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
DIGITAL SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
• Tourism New Zealand “Play NZ” in Entertainment
Ogilvy Australia, Sydney
•KFC Australia “Secret Menu” in Creativity in Commerce
• KFC Australia “Secret Menu” in Retail
• KFC Australia “Secret Menu” in Use of Social Media
TBWA\Sydney, Sydney
• Tourism New Zealand “Play NZ” in Travel
Thinkerbell Australia
• NRMA Insurance “Climate Warriors” in Branded Content
• NRMA Insurance “Climate Warriors” in Gaming
BELGIUM:
mortierbrigade, Brussels
• De Morgen Newspaper “Kaleidoscope” in Visual Design
Wunderman Thompson, Antwerp
• Telenet “.Comdom” in Corporate Image/Social Awareness
BRAZIL:
Ogilvy Brasil, São Paulo
• adidas do Brasil – Ultraboost 20 “Spot the Station” in Creative Use of Data
• adidas do Brasil – Ultraboost 20 “Spot the Station” in Mobile Advertising
Oliver / U-Studio Brazil, São Paulo
• Dove “The Real Beauty Of Motherhood” in Cosmetics/Toiletries
CANADA:
dentsu mcgarrybowen, Toronto
• Dyslexia Canada “It’s Hard To Read” in Microsites
TAXI Canada, Toronto
• United Way “The #UNIGNORABLE Tower” in Augmented Reality
• Covenant House Toronto “Shoppable Girls” in Public Service/ NGO/Charities
Weber Shandwick Canada, Toronto
• Covenant House Toronto “Shoppable Girls” in Public Service/NGO/Charities
Zulu Alpha Kilo, Toronto
• HomeEquity Bank “#PauseToRemember: Team Legion” in Gaming
CHILE:
Inbrax, Santiago
• Techo Latam “Settlements (Favelas)” in Corporate Image/Social Awareness
CHINA:
Amber China, Shanghai
• Durex and VolvoXC40 “Safely Feel The Real World” in Animation/Motion Graphics
Cheil PengTai Beijing, Beijing
• Samsung “The Cost of Bullying” in Gaming
• Samsung “The Cost of Bullying” in Innovative Use of Digital
Ogilvy Shanghai, Shanghai
• Illuma, Wyeth “Voice Doodler” in Branded Content
• Illuma, Wyeth “Voice Doodler” in UI – User Interface & Navigation
Tencent, Shenzhen
• WeChat “Moonments” in Visual Design
COLOMBIA:
Commonwealth McCann, Bogotá
• Chevrolet “Lost Roads” in Branded Content
draftLine Colombia, Bogotá
• Tienda Cerca “Tienda Cerca” in Business-to-Business
• Tienda Cerca “Tienda Cerca” in Creativity in Commerce
• Tienda Cerca “Tienda Cerca” in Retail
DENMARK:
&Co. / NoA, Copenhagen
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Viral
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Weird Wonderful Work
FRANCE:
Herezie, Paris
• Amazon Prime Video “Cités” in Media Promotion
• Amazon Prime Video “Cités” in Use of Social Media
Publicis Conseil, Paris
• Fondation de France “Bee_Influencer” in Illustration
GERMANY:
fischerAppelt / Philipp und Keuntje, Hamburg
• Violence Against Women “#UNHATEWOMEN” in Viral
Sehsucht, Hamburg
• WWF “Eurythenes plasticus” in Corporate Image/Social Awareness
• WWF “Eurythenes plasticus” in Public Service/NGO/Charities
Serviceplan Germany, Munich
• German Child Protection Association “The Secret Sculpture” in Augmented Reality
• METER Group “Meltdown Flags” in Creative Use of Data
• METER Group “Meltdown Flags” in Image Design
HONG KONG:
McCann Worldgroup, Hong Kong
• Cigna “Stress Portraits” in Illustration
INDIA:
Cheil India, Gurugram
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Apps
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Innovative Use of Digital
DDB Mudra Group, Mumbai
• Stayfree “It’s Just A Period” in Cosmetics/Toiletries
Ogilvy India, Mumbai
• Dove “Stop The Beauty Test” in Corporate Image/Social Awareness
• Dove “Stop The Beauty Test” in Cosmetics/Toiletries
ITALY:
Publicis Italy, Milan
• Diesel “Enjoy Before Returning” in Creativity in Commerce
• Diesel “Enjoy Before Returning” in Zeitgeist
JAPAN:
Dentsu Craft Tokyo, Tokyo
• YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Art Direction
• YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Innovative Use of Digital
Dentsu Inc., Tokyo
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Apps
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Creative Use of Data
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Foods
Geometry Ogilvy Japan, Tokyo
• IBM “Second Life” in Creative Use of Data
KOREA:
Cheil Worldwide, Seoul
• Samsung Mobile “Galaxy Graffiti” in UX – User Experience
PAKISTAN:
Ogilvy Pakistan, Islamabad
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Apps
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness
PHILIPPINES:
GIGIL, Manila
• RC Cola “Family” in Viral
ROMANIA:
MRM Romania, Bucharest
• ROM Buzz “Sponsor of Cancelled Events” in Confections/Snacks
RUSSIA:
RT Creative Lab, Moscow
• RT “Lessons of Auschwitz: VR tribute by school students” in Virtual Reality
SINGAPORE:
Method and Madness, Singapore
• Greenpeace UK “Wasteminster – A Downing Street Disaster” in Animation/Motion Graphics
SPAIN:
Cheil Spain, Madrid
• Samsung “Tallk” in Corporate Image/Social Awareness
• Samsung “Tallk” in Innovative Use of Digital
• Samsung “Tallk” in UX – User Experience
DAVID, Madrid
• Burger King “Stevenage Challenge” in Gaming
• Burger King “Stevenage Challenge” in Retail
SWEDEN:
NORD DDB, Stockholm
• McDonald’s “McDo” in Weird Wonderful Work
• McDonald’s “McDo” in Zeitgeist
THAILAND:
Wolf Bangkok, Bangkok
• Central Midnight Sale “Shop Unfriend” in Weird Wonderful Work
Wunderman Thompson Thailand, Bangkok
• THAI Airways “Stay Home Mile Exchange” in Apps
• THAI Airways “Stay Home Mile Exchange” in Travel
THE NETHERLANDS:
Media.Monks, Hilversum
• Reporters Without Borders Germany “The Uncensored Library” in Education
• Reporters Without Borders Germany “The Uncensored Library” in Gaming
• Reporters Without Borders Germany “The Uncensored Library” in Innovative Use of Digital
• Reporters Without Borders Germany “The Uncensored Library” in Public Service/NGO/Charities
• Canon “Long Live Love” in Virtual Reality
UNITED ARAB EMIRATES:
M&C Saatchi UAE, Dubai
• Pizza Hut “Offline Hour” in Mobile Advertising
Memac Ogilvy Dubai, Dubai
• IKEA “Buy With Your Time” in Creative Use of Data
• IKEA “Buy With Your Time” in Retail
MullenLowe MENA, Dubai
• Mobily “ProtectSet” in Gaming
UNITED KINGDOM:
Whitespace (An Isobar Company – Dentsu), Edinburgh
• VisitScotland “Scotland At Night” in Weird Wonderful Work
UNITED STATES:
Facebook, Menlo Park
• WhatsApp “Disappearing Message” in Music/Sound Design
GSD&M, Austin
• Popeyes Chicken Sandwich “#ChickenWars” in Use of Social Media
• Popeyes Chicken Sandwich “#ChickenWars” in Viral
Leo Burnett Chicago, Chicago
• Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
• Change the Ref “The Unfinished Votes” in Innovative Use of Digital
• Change the Ref “The Unfinished Votes” in Public Service/NGO/Charities
Ogilvy, Chicago
• Chicago Fire Department Foundation “The Fire Escape” in Virtual Reality
R/GA, New York
• Verizon “Fortnite Stadium” in Gaming
the community, Miami
• Oreo “The OREO Doomsday Vault” in Confections/Snacks
• Oreo “The OREO Doomsday Vault” in Use of Social Media
SOCIAL MEDIA & INFLUENCERS SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
• Tourism New Zealand “Play NZ” in Creative Direction
• Tourism New Zealand “Play NZ” in Live Stream
• Tourism New Zealand “Play NZ” in Visual Effects
CANADA:
Juniper Park\TBWA, Toronto
• Canadian Women’s Foundation “Signal For Help” in Social Media Post
TAXI Canada, Toronto
• Canadian Women’s Foundation “Smells Like Inequality” in Social Media Post
Weber Shandwick Canada, Toronto
• Covenant House Toronto “Shoppable Girls” in PSA
• Covenant House Toronto “Shoppable Girls” in Use of Instagram
Zulu Alpha Kilo, Toronto
• HomeEquity Bank “Catch The Scam” in Banking/Financial
• HomeEquity Bank “#PauseToRemember: Team Legion” in Live Stream
• SingleCut Notes IPA “Notes IPA” in Use of Snapchat
FRANCE:
Havas Sports & Entertainment, Puteaux
• Association L’Enfant Bleu “Undercover Avatar” in Innovative Use of Social
Herezie, Paris
• Amazon Prime Video “Cités” in Use of TikTok
McCann Paris, Paris
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Healthcare
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Innovative Use of Social
GERMANY:
Serviceplan Germany, Munich
• Xbox “Xbox Equality Controller” in Gaming & Technology
• Xbox “Xbox Equality Controller” in Unboxing
GREECE:
Ogilvy Greece, Athens
• IKEA “#BernieSanders – Get the Look” in Best Use of Real Time Advertising
• IKEA “#BernieSanders – Get the Look” in Social Media Post
INDIA:
Ogilvy India, Mumbai
• Dove “Stop The Beauty Test” in Beauty
• Dove “Stop The Beauty Test” in PSA
ITALY:
Publicis Italy, Milan
• Diesel “Enjoy Before Returning” in Zeitgeist
NORWAY:
POL, Oslo
• Audi e-tron “Don’t Hate. Imitate. The Super Bowl Clapback” in Best Use of Real Time Advertising
PERU:
McCann, Lima
• Burger King “The Most Famous Griller In Peru” in Innovative Use of Social
ROMANIA:
MRM Romania, Bucharest
• KFC “Killer Discounts” in Live Stream
SPAIN:
DAVID, Madrid
• Burger King “Stevenage Challenge” in Gaming & Technology
• Burger King “Stevenage Challenge” in Innovative Use of Social
• Burger King “Stevenage Challenge” in Zeitgeist
UNITED ARAB EMIRATES:
VMLY&R, Dubai
• General Mills “The Kitchen is For Everyone” in Tone of Voice
UNITED KINGDOM:
McCann Manchester, Manchester
• #FreeCuthbert in Use of Twitter
UNITED STATES:
Amazon, Seattle
• Amazon “Kevin Hart vs Michael B. Jordan” in Tone of Voice
Barbarian, New York
• Mucinex “Mucinex Sickwear” in Live Stream
GSD&M, Austin
• Popeyes Chicken Sandwich “#ChickenWars” in Best Use of Real Time Advertising
Havas Chicago, Chicago
• City of Chicago “Stay Home, Save Lives” in Politics
• City of Chicago “Stay Home, Save Lives” in PSA
Leo Burnett Chicago, Chicago
• Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
• Change The Ref “The Unfinished Votes” in Production Design
• Change The Ref “The Unfinished Votes” in PSA
R/GA, New York
• Ally Financial “r/Bank” in Banking/Financial
VMLY&R, Kansas City
• Wendy’s “Super Wendy’s World” in Gaming & Technology
• Wendy’s “Wendy’s. Now That You Mention Us.” in Innovative Use of Social
• Wendy’s “Wendy’s. Now That You Mention Us.” in Tone of Voice
• Wendy’s “Spicy Profile Pics” in Use of Twitter
VMLY&R, New York
• Pepperidge Farm Milano “#bestdressedcookies” in Best Use of Real Time Advertising
To find out more about LIA, visit http://www.liaawards.com/
