MANILA, PHILIPPINES — MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won one silver and two bronzes at the Marketing Interactive 2022 PR Award held last May 13 at the Shangri-La Hotel Singapore. Marketing Interactive’s PR Awards is the gold standard of awards for public relations across Southeast Asia, South Asia, and the ANZ regions.
MullenLowe MARC won Silver for the Best Engagement for a Targeted Community, in collaboration with the Filipino Culture Collective for “Dama Ko Lahi Ko (I Feel My Heritage): A Movement To Celebrate Filipino Culture.”
This zero-budget movement to reignite pride in the Filipino culture to collectively drive soft power gained widespread publicity on social and above-the-line channels, racking over PHP 103 million in accumulated organic media values.
The PR agency then followed this with a Bronze for the Best PR Campaign: Government & Public Services, with the Commission on Elections (COMELEC) for “Magparehistroka.com (Get Registered): Old Heroes Haunt Young Pinoys Into Voting.”
Launched in partnership with Google and DashboardPH, the campaign helped COMELEC surpass its voter registration target, especially among the Millennial and Gen Z demographic.
The agency’s second Bronze was for Best PR Campaign in Fashion & Apparel, with Global beauty brand Avon, for the #ComeAsYouAre campaign that launched the Avon Limitless collection — the first gender-neutral intimate apparel in the Philippines.
Launching after Pride Month to show that Avon’s commitment to inclusivity was more than just lip service, the campaign exceeded the brand’s media value, impressions, and even revenue targets.
For more info on MullenLowe MARC and their award-winning campaigns, check out https://philippines.mullenlowe.com/
