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Hegarty on Advertising
February 19, 2014

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have an advertising? Written by one of the world's leading advertising creatives.

This book contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as LEVI STRAUSS, AUDI & UNILEVER.

List Price: Php 950.00

Hegarty on Advertising

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have an advertising? Written by one of the world's leading advertising creatives.

This book contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as LEVI STRAUSS, AUDI & UNILEVER.

List Price: Php 950.00