MANILA, PHILIPPINES – AdSpark has officially acquired DeepSea and Secret Menu, bringing together expertise in programmatic advertising and cutting-edge branded content production. The strategic acquisition marks a new chapter for AdSpark, ensuring a seamless, data-driven, and creative advertising experience for brands and businesses.
DeepSea, a leader in programmatic advertising, has been instrumental in providing agencies, independent advertisers, and publishers with precision-targeted solutions. Meanwhile, Secret Menu has carved a niche in premium content creation, producing high-impact commercials and music videos that captivate audiences. Now under the AdSpark umbrella, these two forces are set to redefine integrated marketing by merging technology and storytelling to drive engagement like never before.
“We are excited to bring DeepSea and Secret Menu into the AdSpark family,” said JL Erestain, Chief Operating Officer of AdSpark. “By integrating their strengths, we can offer clients a more comprehensive solution for both programmatic and creative advertising needs, all within one platform.”
Mell Yazon-Tolentino, the General Manager of Secret Menu, expressed, “Becoming part of AdSpark offers us a unique opportunity to leverage data-driven insights to create bespoke creative solutions that address our clients’ challenges and needs. We are confident that this partnership will elevate our capabilities, enabling us to generate fresh, innovative ideas that cater to a broader range of clients and industries.”
AdSpark has also unveiled SparkTech, a next-generation suite of AI-powered tools engineered to supercharge marketing performance, enhance operational agility, and elevate customer experience.
Among SparkTech’s features is Generative Response Ads, an industry-first innovation developed in partnership with AI and adtech specialist GMS. This groundbreaking technology enables real-time conversations within advertisements, allowing brands to engage consumers through AI-driven, hyper-personalized interactions. By reducing friction in the customer journey, this innovation transforms passive ads into interactive experiences, streamlining conversions with fewer clicks.
“SparkTech is a breakthrough for the adtech industry,” said Raf Del Rosario, Chief Commercial Officer of AdSpark. “By utilizing generative AI, SparkTech allows businesses to provide personalized experiences for customers, ultimately driving results and improving the effectiveness of campaigns.”
For more information, please visit www.adspark.com.ph.
