MANILA, PHILIPPINES — AdSpark, a leading digital marketing agency, is accelerating its growth trajectory with a combination of strategic leadership transformation and cutting-edge AI-powered solutions. The agency is poised to solidify its position as the Philippines’ premier local digital agency, delivering unparalleled value to clients through data-driven innovation.
To expedite its journey to become a leading AdTech integrator, AdSpark has fortified its leadership team. The company has recently appointed Catherine Gianzon as Head of Strategy & Data Analytics, leveraging her deep expertise in brand strategy and integrated marketing communications. This strategic addition complements the strengths of the existing leadership: COO John Louie “JL” Erestain, a seasoned industry veteran with a proven track record in regional and multi-market agencies; newly appointed OIC-Chief Commercial Officer Rafael Del Rosario and Director of Growth RJ Sumilang – both AdSpark stalwarts; Head of People & Culture Amelia Hocson; Lei Tamayo, Head of Traffic Operations; and Marinelle Macasaet, Head of Media Operations; experienced Financial Planning Analyst Ian Rey Fernandez as Head of Finance, and Gian Carlo Vizcarra, PR expert leads the Globe Accounts and Business Development teams.
This dynamic group is supported by Nikko Acosta, Globe Group’s Chief Strategy Officer and President and Group CEO of Brave Connective Holdings Inc. (BCHI), the parent company overseeing AdSpark, M360, Inquiro, and DeepSea. Under Nikko’s guidance, the team is poised to drive innovation and growth across the entire digital advertising ecosystem
A cornerstone of AdSpark’s growth strategy is its investment in AI technology. The agency has unveiled SparkTech, a suite of AI-powered tools designed to enhance business performance. It offers innovative solutions for improving customer communication, leveraging insights, and driving sales, respectively. By harnessing the power of generative AI, SparkTech empowers businesses to achieve operational agility and deliver exceptional customer experiences.
SparkTech will be providing AI-enabled services through these three initial offerings:
- Talkative AI – An intelligent chatbot designed to help you communicate effectively with your audience.
- Echosphere – Generate and deploy actions from insights real-time to achieve optimum consumer satisfaction
- Salesonic – Drive more sales with less time and manpower by harnessing the power of AI Voice Technology
To further strengthen its capabilities, AdSpark has forged strategic partnerships with AI and AdTech experts like GMS/IntentfulAI. These collaborations enable the agency to offer a comprehensive suite of services and stay at the forefront of industry advancements.
“We’re at the forefront of revolutionizing digital marketing,” said JL Erestain, COO of AdSpark. “By seamlessly blending human ingenuity with cutting-edge technology, we’re empowering brands to achieve extraordinary results, foster deeper connections with their audience, and ultimately, bring brands closer to their customers.”
With its strong leadership, innovative AI solutions, and strategic partnerships, AdSpark is well-positioned to shape the future of digital marketing in the Philippines. The agency is committed to delivering unparalleled value and driving business growth for its clients.
