MANILA, PHILIPPINES – The Ampverse Group, a leader in the gaming and entertainment ecosystem, announces the launch of Ampverse Pulse, its new full-service, next-generation marketing agency. This innovative agency aims to redefine brand engagement within rapidly expanding gaming and entertainment communities across Southeast Asia, India, and MENA with a particular focus on the Philippines.
Ampverse Pulse will enhance the group’s existing market solutions, offering fully integrated services for brands and game publishers. This includes strategies for gaming influencer activations, entertainment IP partnerships, in-game advertising, user acquisition, media planning, and white-labeled tournaments. By tapping into Ampverse Group’s vast ecosystem—comprising owned media assets, insights from 600 million followers, and a team of seasoned professionals—Ampverse Pulse is poised to deliver powerful marketing solutions tailored to the gaming audience.
Success with Ragnarok Tactics 2
Ampverse Pulse has already made waves in the Philippine market through its campaign for Ragnarok Tactics 2. By harnessing the beloved Ragnarok IP, the campaign effectively appealed to both nostalgic fans and new players. A dynamic approach, featuring a captivating theme song by Bowkylion, influencer live streams, and targeted advertisements, allowed Ampverse to engage diverse audiences and highlight the game’s unique features.
The results were striking: Ragnarok Tactics 2 quickly ascended to become one of the top mobile games on iOS and Android at launch. Surpassing its target of 250,000 pre-registrations and attracting over 100,000 players on day one, the campaign showcased Ampverse Pulse’s capacity to deliver tangible outcomes through strategic partnerships and creative activations, underscoring the agency’s commitment to driving success for game publishers in an increasingly competitive landscape.
Uplifting Community Engagement In Gaming
Ampverse Pulse played a prominent role at DigiCon 2024 during Jollibee Food Corporation’s keynote, “Amplifying Consumer Joy: The Role of Technology and Modern Marketing in Delighting Consumers,” where the Feel G Gaming Convention highlighted effective brand-audience connections. Katrina Yu, JFC’s Chief Marketing Officer, discussed the shift from a sales-centric to a community-centric marketing strategy, emphasizing culture-building initiatives.
The Feel G Gaming convention showcased a successful collaboration between Greenwich, a beloved local pizza brand, and Blacklist International, one of the Philippines’ top esports teams, with Ampverse Pulse facilitating an immersive environment for meaningful interactions.
These events demonstrate how gaming serves as a fertile ground for brands to establish long-term equity with new generations, offering unique opportunities to foster authentic connections and enhance loyalty within vibrant communities. Ampverse Pulse remains committed to innovating and shaping the future of brand interactions in the gaming landscape.
Emerging Trends in the Philippine Gaming Market
The Philippines is emerging as a prominent and rapidly growing gaming market in Southeast Asia, fueled by a favorable regulatory environment that encourages iGaming. This landscape attracts a multitude of operators and startups, fostering a vibrant gaming ecosystem.
Key trends driving this growth include the increasing popularity of culturally specific local games, which resonate with Filipino gamers despite monetization challenges; rising demand for innovative online casino games, particularly live dealer experiences, and jackpot slots; the growing acceptance of cryptocurrency payments in response to payment processing issues; and a surge in mobile gaming, thanks to advancements in mobile technology like 5G, making gaming more accessible to a broader audience.
Empowering Brands with Integrated Solutions
Ampverse Group.
Ampverse Pulse is committed to redefining how brands connect with the gaming community by offering innovative marketing strategies that resonate with players. The agency’s focus on integrated solutions ensures that brands can effectively reach over 50 million gamers in the Philippines, fostering sustainable growth and deepening audience engagement.
“Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency that deeply understands youth culture given our gaming DNA,” said Charlie Baillie, Chief Executive Officer of Ampverse Group. “As gaming continues to grow across Southeast Asia and the Philippines, this is an exciting time to be here. We want to be strategically positioned to provide Ampverse Pulse capabilities to brands so they can connect with the vibrant gaming community.”
