MANILA, PHILIPPINES — Sporting goods company ASICS has entered the heart of Manila’s sports and fitness scene by unveiling its pop-up store located at SM Mall of Asia, Ground Floor, North Entertainment Mall.
Spanning an impressive 60 square meters, this avant-garde retail space showcases a diverse range of footwear, apparel, and accessories across the Performance Run, Core Performance Sports, and SportStyle categories.
The ASICS pop-up store is designed to focus on simplicity, offering a minimalistic platform that serves as a clean canvas to build the ASICS experience. The design emphasizes streamlined aesthetics and reflects the brand’s commitment to clarity and functionality. The store’s efficiency is underscored by its flexible environment, enabling quick adaptation to changing trends and evolving customer needs.
“The Philippines has always been a vital market for ASICS, and we are honored to see tremendous growth in the country, earning loyalty, trust, and support amongst our customers. A new store opening, whether a pop-up or a permanent space, is always a momentous occasion for us at ASICS. It cements the growth of the brand and reflects our commitment to our customers, offering them more options and accessibility to our wide range of products as well as forging deeper connections with our customers,” said Gabriel Yap, Senior Regional Marketing Director of ASICS SEA.
ASICS ensures the pop-up remains dynamic, aligning with the brand’s dedication to staying ahead in the market. Additionally, the brand takes a step towards a greener future by incorporating sustainable practices and materials in the store, demonstrating ASICS’ commitment to environmental responsibility and contributing positively to the global community.
This store carries the new NOVABLASTTM 4 and the upcoming GEL-NIMBUSTM 26, allowing runners in the area to try and shop these cutting-edge shoes. For SportStyle fans, the store presents an exciting range, including the latest GT-2160TM and GEL-TERRAINTM, along with the timeless classic Japan STM collection.
The pop-up store also offers sports enthusiasts a sneak peek into the innovative concepts leading to the grand opening of ASICS’ new store in September 2024, which promises to be a remarkable event, unveiling one of the largest ASICS stores in the Philippines. The store will showcase an extensive array of the latest collections, ensuring an exhilarating shopping experience like never before.
