MANILA, PHILIPPINES — In the realm of food and fashion, there exists a remarkable fusion awaiting discovery. Burger King and the renowned streetwear brand Don’t Blame the Kids (DBTK) have forged an exciting partnership set to elevate both flavor and style.
United by their unwavering commitment to delivering exceptional experiences, particularly for millennials and Gen Z, these industry leaders share a profound appreciation for individuality. They offer a canvas for individuals to establish, express, and nurture their authenticity.
The Burger King Chicken King product is nothing short of sensational. Resembling a meticulously crafted streetwear piece, the Burger King Chicken King boasts a substantial, golden, crispy, juicy, and flavorful chicken burger patty, painstakingly crafted from whole-muscle chicken thigh. It is artfully complemented with creamy mayo, crisp lettuce, and ripe tomatoes, all encased between two soft potato buns.
This product line comprises three enticing options tailored to satisfy every Chicken Burger enthusiast. There’s the original Chicken King, the Spicy Chicken King for those seeking a fiery kick in every bite, and the limited-time offer BLT Spicy Chicken King, which presents Burger King’s unique take on a classic, enriched with a high-quality chicken patty and bacon.
The convergence of flavor and fashion finds its expression in the collaboration between Burger King and DBTK. Their shared vision seeks to immortalize the premium Chicken King experience, transcending the realms of food and fashion. This collaboration unites enthusiasts of chicken burgers and streetwear, inviting them to embrace and showcase their distinctiveness and authenticity.
John Velasco, General Manager of Burger King Philippines, said, “At Burger King, we’re all about creating unique experiences. It’s not just about the food; it’s about celebrating the real-life experiences of our burger fans. We believe in delivering the highest quality food that embodies these experiences. That’s why collaborating with DBTK, a brand that champions individuality and creativity, was a natural fit. We wanted to bring together the Burger King® dining experience with the craftsmanship that the team from DBTK does in fashion for everyone to feel the authentic vibe of both worlds.”
Emil Javier, Co-owner of DBTK, echoed, “We are big fans of Burger King so when we heard of the collaboration, the process of conceptualizing and creating the style and design based on the Burger King Chicken King was by far the easiest for us. With our shared love for authenticity and upgrading everyone’s experience in food and fashion, it all came naturally to both teams.”
The BK x DBTK limited merchandise, released on September 26, has already witnessed a surge in demand, with sizes XL and XXL sold out in both black and white. Other sizes remain available for purchase at DBTK’s flagship and satellite stores, as well as online through DBTK’s website.
To enhance the excitement, a merchandise raffle accompanies the BK x DBTK collaboration. Customers have the opportunity to acquire exclusive limited merchandise when ordering through the BK App. Here’s how to participate:
- Order any Chicken King Value Meal product. Each Value Meal purchase entitles the guest to one raffle entry, with eligibility contingent upon acknowledging and pressing the “DBTK raffle entry” button.
- The raffle extends nationwide from September 22 to October 22.
- Winners will be announced on October 25. A total of 20 lucky app winners will be selected, with each winner eligible for a single prize. Please note that this promotion excludes orders made with senior citizens and persons with disability cards, as well as other types of discounts.
Don’t miss your opportunity to be among the fortunate winners in the BK x DBTK Raffle. Order your Chicken King Value Meal today and prepare for an opportunity to win big. For full terms and conditions, visit here.
