SINGAPORE — With one in four adults worldwide feeling lonely, the true magic of the season lies in human connection and the ripple effect of kindness, reminding us that even the smallest acts can make a big difference.
Building on last year’s message that “The World Needs More Santas,” Coca-Cola continues to celebrate the spirit of Santa Claus within each of us this Christmas. As the holiday season begins, Coca-Cola ASEAN and South Pacific offer a range of exciting and engaging experiences by merging human storytelling with technological innovation.
This season, Coca-Cola unveils a new festive digital AI experience, enabling people to engage in heartwarming conversations with Santa Claus to create a personalized, shareable snow globe animation, based on a personal memory. The digital snow globe serves as a virtual gift to share with someone as an act of kindness. Accessible through scanning the QR code on a Christmas bottle or can of Coca-Cola, the Create Real MagicTM Experience uses multi-modal AI including 3D avatar generation, genAI-enabled real-time conversation, and image generation to create a highly unique and personal experience for each user.
In addition to facilitating online connections, Coca-Cola has curated a series of enchanting live consumer experiences in Manila, Philippines (30th November) and New Zealand (30th November in Christchurch and 14th December in Auckland). Each event promises to ignite the magic of the season and celebrate the spirit of togetherness that comes from sharing these unforgettable experiences.
In the Philippines, this festive season is marked by the return of its iconic Coca-Cola Christmas Caravan, bringing festive cheer and kindness-led experiences to communities across the Philippines. The Coca-Cola Christmas Truck Tour, which started on September 1 and will last until December, is a wonderful showcase of the holiday spirit as communities come together through heartwarming moments and festive fun. To elevate the experiences this year, Coca-Cola is going bigger than ever and will paint the Philippine sky with a breathtaking display of over 1300 drones on November 30. This isn’t just a show of technological prowess; it’s a captivating story woven in lights, celebrating the unique traditions that make Filipino Christmas so special where the iconic parol lanterns come alive against the night sky in a vibrant tapestry of colors and families gather for traditional feasts, reimagined under a dazzling celestial display.
Meanwhile, the iconic Coca-Cola Christmas in the Park in New Zealand is marking a major milestone—celebrating 30 years of bringing festive cheer to the nation. As New Zealand’s largest free annual entertainment spectacular and dubbed as “the nation’s favorite Christmas party”, this beloved celebration offers an unforgettable evening of world-class entertainment including performances by Award-winning singer-songwriter Georgia Lines, Persian-Kiwi rapper CHAII, DJ double-act Sweet Mix Kids, and hip-hop legend Che Fu and jaw-dropping fireworks. It’s a spectacular night that draws thousands of people from all walks of life, creating cherished memories and spreading holiday joy across the country.
“This Christmas, our aim is to make kindness travel even further,” says Teejae Sonza, Senior Marketing Director for Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific Operating Unit. “We believe in the power of connection to create a brighter world. This Christmas, we want to help spread kindness to all four corners of the globe and remind each other that the real magic of the season is found in human connection.”
The world truly does need more Santas — if you’re ready to start a ripple of kindness this season, join us on this wonderful journey by following Coca-Cola on Facebook, Instagram, and the Coca-Cola website.
