MIDDLE EAST and AFRICA — COMCO Middle East & Africa (COMCO MEA), the Dubai-headquartered communications agency of COMCO Mundo League of Enterprises, has been recognized in Caterer Middle East’s F&B PR Power List 2024, an honor dedicated to celebrating the region’s exceptional and influential PR firms that deliver compelling messages and exemplary results for their clients.
Founded in 2021, COMCO MEA is a part of the COMCO Mundo League of Enterprises, an inter-regional powerhouse and award-winning communications group that started in Southeast Asia and is now rolling out to other regional centers of the world. In a span of two years, COMCO Middle East & Africa has remained committed to the group’s strategy-based, content-driven, and channel-agnostic way of doing PR and other related disciplines. Through COMCO’s unique brand of Meaningful Storytelling, they were able to build notable campaigns and move stakeholders to action.
Being recognized in the F&B Power List by Caterer Middle East is a testament to the company’s excellence, and was made possible because of the efforts and expertise of COMCO MEA’s Co-founder and Managing Director, Tricia Jimenea, and Partner and Head of Hospitality, Josimar Delfin. With Tricia’s 20 years of experience in corporate, lifestyle, and entertainment and Josimar’s a decade and half years of experience as a hotelier and F&B strategist, the company has built an exciting list of clients within two years and has already completed over 125 campaigns across the region.
“It is such a competitive landscape, so we’re very grateful to the team at Caterer ME for creating a platform like this to celebrate our and other PR agencies’ hard work. As a team that has been immersed in this industry for more than a decade, we know that moving our clients forward is not just about achieving media values for them. Real impact comes from campaigns that support commercial goals and positively affect communities. We are committed to challenging ourselves to go beyond the traditional and meaningfully contribute to our clients’ success and their ability to improve the lives of their stakeholders and the entire F&B ecosystem,” said Tricia.
“The often-used line ‘PR agencies are only as good as how well you drive them’ isn’t true for Tricia and her team at COMCO,” said Luke James, former General Manager for Ennismore and Jumeirah in UAE/Oman, now Area General Manager for Ghassan Aboud Group Hotels and Resorts. “They are relentless in their approach to add value to their clients. They constantly and consistently came up with unique initiatives to drive awareness to their client’s business.”
COMCO MEA’s portfolio includes well-followed concepts like Belcanto at Dubai Opera, Electric Pawn Shop, Cafe Kitsune, Katsuya, Yann Couvreur Pâtisserie; hotels such as Taj Exotica Resort & Spa The Palm, Taj JLT, Radisson Riyadh International Convention & Exhibition Center, Paramount Hotel Dubai and Dusit Thani Dubai; and companies that support the entire ecosystem like Geidea, one of the Middle East’s largest fintech companies that provide payments solutions to F&B brands of all sizes, and The Marketing Deep Dive, the only conference in the UAE exclusively curated for senior marketing executives in the QSR, cafe, casual dining, and cloud kitchen community. Apart from the F&B and hospitality industry, COMCO MEA also proudly serves clients in other spaces such as live events, entertainment, real estate, beauty, fashion, automotive and tech.
“This recognition and the continuous growth of our office in MEA as well our recent wins in SEA are a clear manifestation of our core values of upholding integrity and excellence, empowering talent and sparking positive social impact. We are thrilled to see what our 8 th year holds for all our companies, ventures and brands from Southeast Asia to the Middle East & Africa and beyond, and we’re excited to unpack further expansion plans soon,” said Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel/Partner and Co-Founder of COMCO Mundo League of Enterprises.
