MANILA, PHILIPPINES — Global award-winning communications group COMCO Mundo League of Enterprises (COMCO Mundo) has culminated its 7th anniversary celebration with the recently held COMCO Epic 7 Years Main Event, highlighting its growth as an umbrella organization alongside its agencies COMCO Southeast Asia (COMCO SEA), COMCO Middle East and Africa (COMCO MEA), and TARO AOX; the formal introduction of its three new major offerings Story Lab Communications Development and Support Ecosystem, CODEVA or Communications Development Academy, and SEA Wave & Spice Multimedia Content Studio; and the kick-off of COMCO Southeast Asia – Singapore.
Growth in Southeast Asia, the Middle East, and Africa
To further pursue its brand of Meaningful Storytelling, COMCO Southeast Asia has expanded its services through its new streamlined divisions: Public Relations and Communications (PRC) and Communications and Marketing Services (CMS). PRC services include Consumer Marketing and Brand Communications; Corporate Public Relations; Corporate Social Responsibility; Internal Communications; Influencer Engagement and Grassroots Communications; and Issues and Crisis Communications; while CMS offers Events and Activation; Special Media and Advertising Executions; and Branding. COMCO SEA marked the year with continued partnership with its long-time clients including Aseana City, Eastern Communications, European Union, Jobstreet, PHILUSA Corporation, Rémy Martin, Takeda, Teleperformance, and Lenovo; and onboarding of new brand partners such as AirAsia Superapp, Century Tuna, Uratex Mattresses, Uratex Monoblock, Alaxan FR, LaLiga, MDI Novare, Sony, Toshiba, and Concepcion Midea.
Reaping off major metals from various local and international award-giving bodies over the years, COMCO SEA made history by being the first and only PR agency in the Philippines to win PR Consultancy of the Year (Medium Consultancy Category) in the prestigious PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023. The Consultancy of the Year is awarded to an agency that has exemplary operations on business, effective results, community leadership, and innovation.
Sustaining its remarkable debut in the industry and maintaining its position as the PR agency that banks on building brand love across the region, COMCO Middle East and Africa further accelerates with major account wins this year across the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA) and the rest of the MEA region. Some of COMCO MEA’s key clients include Costa Coffee, the Middle East Film and Comic Convention, Empire Entertainment, Paramount Hotels, LEOS Development, The Wizarding World Shop by Fandom, Rixos Marina Abu Dhabi and Rixos Premium Saadiyat Island, Taj Exotica Resort & Spa, The Palm, and Geidea, one of the top fintech companies in Saudi Arabia.
The year 2023 also served as the launch of COMCO Mundo’s specialist agency for digital and integrated communications, TARO AOX. The Agency has two divisions – Digital, Social, and Emerging Platforms (DSE) and Integrated Communications (ICOM). DSE focuses on Social Media, Digital Activation, Content Marketing, Virtual and Online Events, Social Listening, Digital Analytics, Media Buying and Planning, Search Optimization and Marketing, and Website and Application Management; while ICOM offers Digital PR, Integrated Communications, and Influencer Marketing. TARO AOX Inc. has just started but is now in full blast handling major accounts such as Goodyear, Hallmark, HLA Fashion, Lamoiyan Corporation, Samsung Mobile, and Sun Life Global Solutions.
Ultimately, COMCO Mundo as a parent and flagship unit reinforces its work for the Group’s Executive Leadership and Governance; MARCOMAX (Marketing, Communications, Advocacy and Excellence; Project CODY (Corporate Identity and Branding); MEXINAC (Media, Experts, Influencers, Activators and Communities); and ACTDEV (Agency Culture and Team Development); and also continues to lead landmark initiatives such as the recently held UNMASKED: The COMCO Mundo Write to Ignite Season 3 and work on key advocacy projects through the Group’s Citizen COMCO Advocacy Program and Camp COMCO Alumni Society.
Furthermore, COMCO Mundo reintroduces COMCOffee Club which serves as COMCO Mundo’s shared services for the Group’s companies, business units, and programs, covering Finance and Accounting; ARC or Audit, Risk Management, and Compliance; and Administration which includes Office Management, Team Care (Talent Development), Legal Affairs, and Information Technology.
COMCO’s three new offerings: Story Lab, CODEVA, and SEA Wave & Spice
A testament to COMCO’s unwavering dedication to meaningful storytelling is the birth of Story Lab Communications Development and Support Ecosystem, an exciting addition to COMCO’s specialized offerings set to revolutionize the way brands connect with their audiences. Story Lab specializes in Communications Research and Planning, Editorial and Publication Services, and Media Monitoring, Measurement, and Analytics.
Meanwhile, CODEVA, or Communications Development Academy will manage the training and development programs and offerings of the group. Aside from the award-winning Camp COMCO Mentorship Program, COMCO Mundo will house in CODEVA the group’s professional training programs for Media Affairs, Crisis Communications, Corporate Social Responsibility, Cause Related Marketing, Advocacy Communications, Social Media, and Content Marketing, among others.
COMCO Mundo will also broaden the services of SEA Wave Pop Culture Magazine and introduce the SEA Wave & Spice Multimedia Content Studio. The new studio will diversify and create studio-produced titles encompassing the SEA Wave Pop Culture Magazine which will include content for Facebook, YouTube, and podcasts, among others. Expanding its content arsenal, SEA Wave & Spice will also offer Content, Multimedia Arts, and Video Storytelling services for brands and Talent Management for bloggers, content creators, and influencers.
Regional reinforcements
In a move that exemplifies COMCO’s commitment to regional excellence, the Agency is thrilled to kickstart the opening of COMCO Southeast Asia – Singapore this 4th quarter of 2023. This strategic expansion allows COMCO to deepen its presence in the dynamic Southeast Asian market, providing clients with localized expertise and access to a broader network. Like COMCO SEA Philippines, COMCO SEA Singapore is set to be a regional hub for excellence in the field of communications, public relations, and social media.
“What we built is more than a group of companies but a community that became a creativity playground and craftsmanship vessel for talents who want to do the best work of their lives and brands and organizations that persevere to have meaningful connections to their publics and make positive impact to communities. On our fifth year, we did the impossible by pivoting amid the pandemic and expanding from Southeast Asia to the Middle East and Africa. And each time we accomplish something, it paves the way for the beginning of a new journey. Hence, this COMCO Epic Seven Years celebration is the kickstart of another great adventure,” said Ferdinand Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel/ Partner and Co-founder of COMCO Mundo League of Enterprises.
