SHANGHAI, CHINA — Dentsu Next, part of DENTSU CREATIVE, debuted MIXER & LUCIE, which reinforces its commitment to establishing meaningful connections with modern creativity between brands and consumers through the use of technology to reinvent the future.
“The debut of MIXER & LUCIE aims to optimize all brand interactions and create unparalleled experiences! dentsu experiences! dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era, maintain brands’ relevance, and inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage,” said Richard Tan, CEO of DENTSU CREATIVE China.
MIXER propels go-to-market strategy, significantly reducing product development time with data-led analysis and insights for competitive advantage.
By analyzing big data on consumer trends, and social sentiments across APAC, MIXER explores hundreds of scenarios based on the marketing requests input by users. This solution condenses a process that traditionally takes months into hours while ensuring each fresh idea is generated.
MIXER addresses vital aspects of modern product ideation:
- Adapting to evolving market trends,
- Understanding consumer needs & preferences,
- Leveraging technology & data effectively.
“Understanding the importance of transforming customer experiences through the creation of unforgettable moments that leaves lasting impressions, will be key to setting one apart in this evolved marketing era,” said Ron Lee, Managing Partner of Dentsu Next China.
When customer interactions are handled by unenthusiastic representatives, the result is often underwhelming and forgettable. These issues translate into potential revenue loss & leave businesses wrestling to find a solution.
LUCIE is an advanced customer intelligence and engagement AI designed to enhance loyalty-driven experiences in the retail service industry, supported by dentsu Japan with a team of dedicated engineers and a research team.
AI LUCIE is a digital Avatar production workflow, encompassing personality creation, visual look designs, voice creation and special ability creatives. Meanwhile, LIVE LUCIE, in the world of hyper-realistic mocap production, is not just any live generative production, but a fully rigged 3D model that allows complete customization.
“We’ve designed LUCIE to be a transformative asset in the customer experience journey,” explained Kaz Tsuburaku, Chief Experience Officer at DENTSU CREATIVE China. ”LUCIE seamlessly integrates into existing marketing workflows, enhancing them while creating a realm of new opportunities for brands to engage with their audience in meaningful ways.”
The transformative potential of AI is showcased in LUCIE‘s wide array of capabilities. A remarkable advantage is the shortened model training time, enabling LUCIE to be fully functional in a matter of weeks.
“AI is becoming a cornerstone of customer service for businesses around the world. The key to growth is to strategically engage with evolved consumers, while being in control of content and creativity, to meet growing demands and capitalize on market opportunities,” said Alex Chu, Creative Partner, DENTSU CREATIVE China.
