PARIS, FRANCE — Founded in 2009 by Elsa Rakotoson, Frenzy is a talent-focused and award-winning production company that sources, supports, develops, manages, and produces global campaigns, films, images, and visual experiences. As a company founded and led by a woman of Malagasy origin, Frenzy is proud of its DNA, which highlights the diversity and inclusion present within its team.
Frenzy has recently announced a comprehensive rebranding and digital transformation designed to showcase its inventive and visionary projects across global platforms. Talent scout, creative agent, and production house all at once, Frenzy’s core mission is to develop compelling ideas that transcend boundaries between brands, artists, and culture at large through excellent crafting.
As part of this rebranding, Frenzy has introduced a newly designed global platform that unites its three sister entities — Frenzy Paris, Frenzy Image, and Frenzy Films — under one umbrella. Each entity is dedicated to delivering excellence in a specific domain — commercials, visual content, and film production — while maintaining Frenzy’s commitment to innovation and creativity.
A new chapter in Frenzy’s evolution
Since its founding in 2009, Frenzy Paris has made waves in the creative production industry, earning widespread recognition internationally from film festivals in cinema, advertising, and music videos. In response to an increased demand for tailored content, Frenzy Image (formerly Frenzy Picture) was later launched to provide creative services and global visual content for brands.
As the creative production industry evolved and became increasingly competitive, Frenzy continued to reinvent itself and broaden its offerings with the acquisition of Hirvi Productions (short films, feature films, TV series, and art films).
Its rebranding marks a new era for Frenzy, reaffirming its commitment to innovation and excellence and reinforcing its legitimacy in the industry. The new structure clearly outlines Frenzy’s increasingly diverse range of activities.
The Frenzy ecosystem: a unified brand
At the heart of Frenzy’s rebranding are its new visual identity and the launch of Frenzy Global, which brings together Frenzy’s sister entities under a single digital ecosystem and serves as a central dispatch page to discover the diverse activities of each, tailored to showcase the unique aspects of their services:
· FRENZY PARIS, managed by Founder Elsa Rakotoson and Executive Producer Stan Bertin, is dedicated to global campaigns, commercial and music videos, investing in voices, great craft and ideas.
· FRENZY IMAGE, managed by Elsa and Creative Agents Hannah Corcos and Clementine Délorme, provides creative services and produces global images for brands, investing in new voices and producing visual experiences. The new website showcases multi-disciplinary talent through a unique, intuitive Rolodex.
· FRENZY FILMS, managed by Elsa, develops and produces films, TV series, and documentaries, investing in new voices, producing and creating culture.
Strengthened social media presence
To align with the new brand identities, Frenzy’s social media presence has also been updated to communicate regularly on what each of the brands are producing:
The launch of a global platform represents a bold step forward in Frenzy’s evolution, reflecting its unwavering commitment to creativity, diversity, and excellence. This restructuring and rebranding, coupled with an enhanced digital presence, positions Frenzy to adapt to the dynamic landscape of the creative industries and meet the evolving needs of its clients. By unifying its distinct entities under a cohesive brand, Frenzy is ready to push boundaries and continue its tradition of excellence and innovation in the world of creative production.
