MANILA, PHILIPPINES – Business leaders, marketers, strategists, and data experts gathered to explore and address the changing patterns of Filipino consumer behavior at the most-awaited GCash Insider event held at The Fifth at Rockwell, Taguig City. The event showcased exclusive insights from the country’s leading finance super app on how consumer priorities have shifted toward essential and wellness needs, future planning, and emergency preparedness. These insights empowered businesses to adapt to evolving spending behaviors and maintain their competitive edge in a dynamic market.
Centered on the theme “Thriving in the New State of Spending,” the event highlighted how new priorities, including daily needs, emergencies, and future planning influence Filipinos’ spending behaviors. Through GCash for Business: Partner Solutions, businesses are equipped with the knowledge necessary to align their strategies with the market’s demands, allowing them to serve their customers better in an ever-changing economic landscape.
In one of the discussions, GCash MarTech general manager Ian Monsod joined as one of the key panelists and emphasized how GCash can support brands in navigating the changing market landscape by offering valuable insights into the spending behavior of Filipino consumers.
“At GCash, our purpose is making Filipinos’ everyday lives better. We have evolved into a trusted companion of convenience for millions. Since 2022, GCash has shared valuable insights on consumer behavior and trends with businesses, helping them formulate strategies to cope with changing spending habits,” said GCash MarTech general manager Ian Monsod.
GCash for Business: Partner Solutions empowers businesses through actionable consumer insights from millions of users. These insights, covering various sectors such as travel, leisure, entertainment, and insurance, enable companies to remain agile and responsive to shifting market conditions.
“Understanding these shifts in consumer behavior is crucial for businesses to remain competitive and thrive in today’s fast-changing market,” GCash group head of new businesses and wealth management Winsley Bangit said.
In line with this, GCash chief marketing officer Neil Trinidad also highlighted the company’s commitment to fostering financial inclusion as a driver of economic growth. He said, “Our mission is to empower every Filipino with financial tools that can improve their lives while helping businesses adapt and thrive.”
Recognizing the importance of real-time data in enabling brands to remain agile and responsive to changing market conditions, GCash head of marketing strategy & insights Claude Gomez said that GCash harnesses its deep understanding of consumer trends to empower brands in navigating the complexities of today’s market. By providing access to actionable insights, businesses can respond swiftly and effectively to changing consumer behaviors and preferences.
Meanwhile, GCash partner investment and marketing head for new businesses Kay Lagman further stressed that these solutions go beyond mere statistics – it is about identifying emerging opportunities and challenges. This insight allows brands to proactively adapt to the evolving needs of Filipino consumers.
Under its “Finance for All” vision, GCash is unwavering in its mission to provide vital digital financial tools and solutions that facilitate the migration of businesses into the digital realm and pave the way for a more accessible and dynamic financial future for all.
