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Gushcloud leads SEA creator economy with 27 exclusive talents in the first half of 2024

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SINGAPORE — Gushcloud International, a global creator and IP management and licensing company powered by AI, further boosted its leadership in the Southeast Asian creator economy after signing a total of 27 exclusive talents in five countries for the first half of the year. 

The regional talent roster now adds 10 creators from Indonesia, two from Malaysia, nine from the Philippines, and three each from Singapore and Thailand. These creators are active on social media platforms such as Instagram, TikTok, YouTube, and X (formerly Twitter), bringing diverse content to their audience, ranging from lifestyle and fashion to comedy, food, travel, and advocacies.

“We are excited to officially welcome the new members to our Gushcloud Talent Agency family. These young creators are brimming with creativity, collaboration, and energy. More importantly, they harness their influence to drive positive change within their social media fans, which perfectly aligns with Gushcloud’s mission of creating positive influence for future generations. We are thankful for their trust in Gushcloud and we can’t wait to start developing content and securing brand deals for them,” said Nirote (May) Chaweewannakorn, Head of Talent in Southeast Asia (also Country Director of Thailand), Gushcloud International.

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Here are the familiar and fresh faces who will soon capture netizens’ likes on social media and beyond: 

Gushcloud signed 27 Exclusive SEA Talents in 1H 2024 INS1

INDONESIA

  • Belvadera (@beldavevara): Beauty and fashion influencer
  • Marcell Darwin (@marcelldarwin): Actor
  • Ricko Putra Ramli (@rickoramli): Fitness enthusiast
  • Florean Augustina (@florean_augustina): Content creator
  • Jason Lie (@jason_lie): Lifestyle influencer
  • Jonathan Lie (@jonathan_lie): Digital content creator
  • Abun Sungkar (@abunsungkar): Fashion and lifestyle influencer
  • Xaviera Putri (@xavieraputri): Beauty influencer
  • Dita Kerang (@ditakerang): Fashion enthusiast
  • Sephora (@sephora): Content creator
Gushcloud signed 27 Exclusive SEA Talents in 1H 2024 INS3

MALAYSIA

  • Natasya Nazreen (@natasya_nazreen): Fashion and beauty influencer
  • Khairul Hakimin (@khairulhakimin): Lifestyle and food content creator
Gushcloud signed 27 Exclusive SEA Talents in 1H 2024 INS4

PHILIPPINES

  • Apple David (@apppledavid): Host and sportscaster
  • Rio Mizu (@riomizu): Beauty and fashion influencer
  • Pattie Paraiso (@pattieparaiso): Lifestyle content creator and Gamer
  • Keona Lozada (@keonalozada_): Fashion and beauty influencer
  • Will Devaughn (@willdevaughn): Actor and content creator
  • Vanessa Lavadia (Bunny) (@alwaysthefunnygirl): Comedian and lifestyle influencer
  • Katrice Kierulf (@katricekierulf): Fitness enthusiast and model
  • Angel Grace America (@angelgrace.america): Beauty and fashion influencer
  • Hannah Maxine Cruz (@hannahmaxinecruz): History buff and host
Gushcloud signed 27 Exclusive SEA Talents in 1H 2024 INS5

SINGAPORE

  • Esther Rachel Lai (@estherrachel_lai): Lifestyle and travel enthusiast
  • Yan Kay Kay (@yankaykay): Content creator and beauty influencer
  • Cheryl Chin (@cheryl_chin): Lifestyle and fashion influencer
Gushcloud signed 27 Exclusive SEA Talents in 1H 2024 INS6

THAILAND

  • Tarnutsuda (@tarnutsuda): Beauty and lifestyle influencer
  • Nnanaeeee (@nnanaeeee): Comedian and content creator
  • Poonchuu (@poonchuuu): Fashion and lifestyle influencer

The digital economy in Southeast Asia continues to grow, as The e-Conomy SEA 2023 report by Google, Temasek, and Bain & Company showed that the region’s social media users have continued to top digital engagement, including time spent online, mobile internet usage, and mobile app usage. The digital economy is on track to hit $600 billion in gross merchandise value (GMV) by 2030.

Earlier this year, Gushcloud announced that it has signed 14 creators from Indonesia, the Philippines, and Thailand. The creator company also recently expanded its global footprint by opening its newest office in Abu Dhabi, United Arab Emirates. 

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