SINGAPORE — Gushcloud, a global creator and IP management and licensing company powered by AI, signed up as one of Google‘s initial partners for its new set of Creator Solutions in SEA, which will serve creators and selected brand partners via YouTube.
Creator Solutions consists of two programs. The first is “Creator 2 Cart,” which enables brands to work with Creators to produce tutorial-style content across both Long and Short Form, while the other one is “Creator ShortCuts,” which enables branded YouTube Shorts content with multichannel networks.
Starting in September, Gushcloud’s select talents and creators — accredited as Brand Safe Creators — can use the video streaming site to connect with brands for direct promotional campaigns and monetize their content more effectively.
Under Creator 2 Cart, chosen influencers will build branded content for specific campaigns. They will release a long-form video, YouTube Shorts, and a cutdown version to be posted on the influencer’s and the brand’s channels to drive customer awareness, consideration, or action.
Meanwhile, Creator ShortCuts enables brands to produce Creator-led assets for YT Shorts. In simple terms, once a creator’s branded content is ready to be launched on YouTube Shorts, brands can come in and amplify the content via Partnership Ads.
“Gushcloud represents some of the world’s biggest talents and creators worldwide. We always look out for avenues and partners that help us grow further and provide more revenue opportunities for our roster. We’re happy to be one of the initial partners of Google’s Creator Solutions via YouTube. We know that it will change the landscape of social media, ecommerce, and content creation, and it will even challenge companies like us, and creators to come up with new and innovative ways to produce branded content,” said Oddie Randa, Managing Director for Asia Pacific at Gushcloud International.
For its part, Gushcloud will facilitate the onboarding process of talents, manage their branded content and campaigns, and ensure seamless integration of creators into the new platforms.
These talents will come from the countries where Gushcloud operates: Indonesia, Thailand, Singapore, Malaysia, Korea, and the Philippines. Indonesia will serve as the kickoff market for the partnership between the two companies.
