JAKARTA, INDONESIA — A powerful new force has emerged in Indonesia’s advertising industry as Havas joins hands with Moonfolks, an independent agency redefining the intersection of creativity, media, and commerce. In a move that signals both ambition and innovation, this strategic alliance marks Havas’ latest push into Southeast Asia as they bring together global scale and local spirit under one dynamic banner: Havas Moonfolks.
With Moonfolks continuing to operate as an independent creative and integrated agency helmed by Anish Daryani, Founder, CEO, and President Director, the alliance empowers a seamless fusion of media and creativity in line with Havas’ signature Converged strategy. It’s a recalibration of how brands connect with audiences where data, content, and media come together to tell stories that move, engage, and deliver impact.
This partnership also paves the way for introducing Havas’ innovative proprietary tools and platforms along with new core services like Havas Market (eCommerce), Havas Play (Content & Activation), and CSA (Data & Tech), to the dynamic Indonesian market.
Anish Daryani, Founder, CEO, and President Director of Moonfolks, will take on the additional role of President Director for Havas Moonfolks, leveraging his extensive industry expertise and strong market reputation to drive growth and innovation. He will be supported by Stefanus Christofer (Steven) as General Manager, who will work closely with him and Pankaj Nayak, the newly appointed President SEA, Havas Media.
Under the strategic guidance of Rana Barua, Group CEO, India, SEA & North Asia, Daryani and the team will be equipped with the resources and support necessary to lead effectively, make impactful decisions, and ensure alignment with regional goals, driving success for both the market and our clients.
Rana Barua, Group CEO, Havas India, Southeast Asia and North Asia, shared, “Indonesia is one of Southeast Asia’s largest and fastest-growing markets, making it a strategic priority for us. This strategic alliance with Moonfolks marks a significant milestone in our growth journey and strengthens our position to lead with our Converged strategy, amplifying our ability to deliver impactful solutions for brands in local, regional, and global markets.”
Daryani added, “The industry has created significant complexity by separating creative and media functions into different agencies. I’ve witnessed firsthand how disconnected these teams can be, even when working on the same client, or within the same holding company. By uniting creative and media, we are leading the charge in challenging the traditional approach, bringing integrated agency teams together to solve business challenges for our clients. This collaboration provides a proven model that combines creative content, effective distribution, and a higher ROAS for brands.
Through this alliance, we have completed our integrated model, allowing us to accelerate commerce for our clients in a way that truly drives results.”
As of January 6, 2025, Havas’ media team has joined the Moonfolks team to commence operations as Havas Moonfolks.
