MANILA, PHILIPPINES — For over four decades, Asahi Appliances has been a household name in the Philippines, renowned for its durable electric fans and an expansive lineup of home essentials. Now, the brand is embracing the future with a bold digital push, leveraging TikTok Shop to reconnect with consumers and achieve unprecedented growth.
Asahi Appliances saw an astonishing 2,700% year-over-year sales surge from Q4 2023 to Q4 2024, with a 56.5% quarter-on-quarter increase from Q3 to Q4 2024. The 11.11 Paskong Panalo Sale proved to be a game-changer, driving sales nearly six times higher than the 10.10 sale earlier that year. This remarkable trajectory is a testament to the power of digital transformation and strategic engagement.
Asahi’s evolution on TikTok Shop showcases how heritage brands can thrive in the fast-paced digital landscape. By tapping into TikTok Shop’s ACE Indicator System: Assortment, Content, and Empowerment, the brand revitalized its approach while staying true to its roots.
“TikTok Shop has given us a platform to bring our products and story to life in a way that truly resonates with today’s audience,” said Eunice T. Sy, Vice President of Asahi Appliances. “This has been an opportunity to not just sell, but to engage with our customers on a deeper level, offering them value while staying true to the quality that has defined us since 1982.”
