SINGAPORE – Integral Ad Science, a global leader in media measurement and optimization, is taking its partnership with Reddit to the next level. The collaboration now offers global advertisers more robust measurement tools on Reddit, including Viewability and Invalid Traffic Measurement, through IAS’s Total Media Quality for Reddit.
With this expanded partnership, advertisers can be confident that their content is reaching real users within more than 100,000 vibrant, intent-driven communities on Reddit. By leveraging IAS’s independent analysis, brands can better ensure the quality and effectiveness of their media investments.
“IAS’s Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit’s unique communities and conversations,” said Lisa Utzschneider, CEO of IAS. “Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform.”
Advertisers using IAS’s Total Media Quality for Reddit will benefit from:
- Enhanced Transparency: Get reliable, third-party insights to validate content adjacency and audience authenticity, ensuring campaign effectiveness.
- Comprehensive Reporting: Access detailed metrics via IAS Signal, covering Viewability, Invalid Traffic, and Brand Safety. This unified reporting platform provides content-level insights for more informed decisions.
- Cutting-Edge Tech: The solution utilizes IAS’s AI-driven Multimedia Technology for precise content classification through image, audio, and text analysis, ensuring campaigns reach the right audience.
- Global Reach: Measure ad performance across web and in-app, video, and display formats, covering Reddit’s Feed, Conversation, and Takeover placements.
“As Reddit’s advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform,” said Jim Squires, EVP of Business Marketing and Growth at Reddit. “IAS’s Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business.”
Most recently, IAS and Reddit announced the availability of Brand Safety and Suitability Measurement in January 2025 to complement Reddit’s own user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customisable Brand Suitability controls. IAS’s AI-driven Multimedia Technology is also integrated into Reddit’s Limited inventory filter to provide Reddit with the most accurate content classification in addition to its robust community moderation and on-platform controls.
