MANILA, PHILIPPINES — Lemon-Dou, the Japanese-inspired chu-hai (lemon sour alcoholic drink) you know and love, is back with an innovative and exciting new flavor that’ll banish boring summer drinks. Introducing Lemon-Dou Peach Lemon, a delightful new alcoholic beverage that masterfully blends the juicy sweetness of peaches with the classic sharp zest of whole crushed lemons of the Lemon-Dou Signature drink.
In an exciting expansion of the Lemon-Dou aRTD (alcoholic ready-to-drink) range in the Philippines, Lemon-Dou Peach Lemon boasts a 7% alcohol by volume (ABV), offering a perfectly balanced flavor explosion that’s both refreshing and sophisticated. This latest offering continues the Lemon-Dou legacy of crafting distinct beverages by blending traditional Japanese artistry and flavors with modern flair, a tradition that Coca-Cola Philippines has honored since bringing the brand from Japan to the country in 2021. Since its debut, Lemon-Dou has carved a special place in the hearts of Filipinos, offering a refreshing escape with its full-bodied chu-hai flavors.
Alongside Peach Lemon, people can explore a variety of other flavors to match every mood:
Signature Lemon (5% ABV) – the OG citrus experience you crave; Honey Lemon (3% ABV) – a
hint of sweetness or a lighter touch; and Devil Lemon (9% ABV) – the bold choice for those
seeking an extra kick.
Mark Dee, Senior Marketing Director of Coca-Cola Philippines, reflects on the local climate,
stated, “In our tropical paradise, summer is pretty much our default setting here. However, with
Lemon-Dou Peach Lemon, we’re aiming to do more than just introduce a new flavor — we’re
cultivating a summer mindset, turning our endless summers into an endless summer
experience.”
He continued, “We at Coca-Cola Philippines go beyond delighting our loyal Lemon-Dou
enthusiasts. We are thrilled to open the world of chu-hai to newcomers of legal drinking age,
expanding their horizons with our rich, flavorful offerings.”
Now available in 7-Eleven stores nationwide, and in other convenience stores, supermarkets,
and major ecommerce sites by June 25, individuals of legal drinking age (18+ years old and
above) can now try a new kind of summer with Lemon-Dou Peach Lemon aRTD. So, grab a
can, raise a glass (or can!), and experience the taste of that Japanese lemon sour (with a peach
twist) chu-hai drink with every sip.
Whether it’s leisurely days by the beach or vibrant gatherings with friends, Lemon-Dou Peach
Lemon invites you to splash a little bit of summer into your routine.
Discover more by following Lemon-Dou Philippines on Facebook and Instagram or visit the official website here.
Embrace the taste of everlasting summer with Lemon-Dou. Here’s to an unforgettable summer moment, enjoyed responsibly.
