SINGAPORE — In an industry-first, computer peripherals and software brand Logitech Singapore has inked a strategic partnership with beauty and health retailer Watsons, with the aim of retailing a variety of its lifestyle and tech products in-store islandwide.
Products from Logitech’s personal workspace solutions category, including the K380 Multi-Device Bluetooth Keyboard, Pebble Wireless Mouse M350, Lift Vertical Ergonomic Mouse, POP Wireless Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones, will be on display and available for purchase at 28 Watsons locations in Singapore and online.
“In a new world of work and play where technology products have become integral to our everyday lives, Logitech has evolved from a tech brand to a lifestyle brand. In our recent region-wide Logitech-Milieu insight study on consumer purchasing behavior of content creation technology, we found that about one in two respondents from Singapore reported an overall interest to purchase audio and video technology. In line with this insight, we wanted to fulfill this need by expanding our touchpoints and channels innovatively in the retail space,” said Bernard Chow, Logitech Head of Cluster for Singapore, Malaysia and the Philippines. “By leveraging Watson’s competencies with lifestyle retailing and tapping on their integrated online and offline (O+O) platforms, this collaboration seeks to strengthen our lifestyle and ergonomic products positioning alongside Watsons, while fitting seamlessly into their current range of beauty and health products on display. We hope to attract new customer segments and expand into neighboring markets like Malaysia and the Philippines in the coming months.”
“As the way we work becomes more fluid with the rise of hybrid working, it has become increasingly important to utilize the right peripherals and tools to enable a seamless transition between office and home setups. Beyond our usual beauty and health offerings, we have an eye on lifestyle tech products that integrate personal well-being with work functionality seamlessly. Through this strategic partnership with Logitech, we hope to provide our customers in Singapore the convenience of shopping for personal well-being and workspace needs under one roof,” said Goh Choon Gek, Trading Director of Watsons Singapore.
Until March 29, customers will be able to enjoy 20% off Watsons-exclusive promotions on all Logitech products, including the Lift Vertical Ergonomic Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones to beautify their workspace.
