NEW YORK, USA — Effie Worldwide has announced the 2023 Global Effie Index, the annual ranking of the companies behind the world’s most effective marketing, with McCann Worldgroup named the Most Effective Agency Network for 2023. McCann Worldgroup earned the top position with a strong performance across all regions in 2023.
Contributing to McCann Worldgroup’s Most Effective Agency Network global ranking were the following results:
Regionally:
- #1 Agency Network in the North America and Europe regional rankings
- #3 Agency Network in the APAC and Latin America regional rankings
- #5 in the Middle East & Africa regional ranking
The network earned a total of two Grand, 46 Gold, 65 Silver, and 68 Bronze Effie Awards This marks the fifth time McCann Worldgroup has achieved the coveted leadership position in the Effie Index in the past six years (#1 from 2018 to 2021, and in 2023.) The network has appeared in the Top 5 ranking of Agency Networks since the Effie Index’s inception in 2011.
“We are honored and humbled to be global #1 in creative effectiveness again! Our position in the Global Effie Index reflects our deep commitment to proving the value of creativity around the world. At a time when shiny tech seems to be ever more alluring, we are excited to be championing the enduring effectiveness of ideas,” said Daryl Lee, Global Chief Executive Officer at McCann Worldgroup.
Harjot Singh, CSO at McCann Worldgroup and McCann, said, “Effectiveness is the true measure of the impact and value of our work, and the Global Effie Index is the most credible and influential standard of recognizing and proving the power of creativity on a global scale. To be ranked Number 1 on this Index for the 5th time in the last 6 years is an accomplishment we share with our clients and teams around the world. It brings great pride to us all.”
Traci Alford, Global CEO of Effie Worldwide, said: “The companies and brands at the top of our rankings demonstrate the highest commitment to effectiveness. No matter what their business challenge, they all have one thing in common, they continue to drive tangible successes for their brands. I’d like to congratulate all the teams involved, they represent the very best of our industry and should be very proud of their achievements.”
