MANILA, PHILIPPINES — As coffee consumption continues to surge in the country, with Kantar Media studies revealing that 8 out of 10 Filipinos enjoy an average of 2.5 cups daily, McDonald’s Philippines is placing a significant bet on its coffee offerings, underscored by the recent launch of the “New & Better McCafé Iced Coffee.” A series of media launches were recently held in Davao, Cebu and Manila.
The launches were held as part of McDonald’s broader strategy to tap into the growing coffee culture in the country. The enhanced McCafé Iced Coffee lineup features a bolder brew and a creamier blend, aiming to cater to the evolving tastes of Filipino coffee lovers. This move aligns with McDonald’s commitment to innovation and continuous improvement of its product offerings.
“The creation of the New & Better Iced Coffee is driven by our commitment to elevate the coffee taste experience,” said Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations and Impact. “Given the increasing coffee consumption in the country, we’ve made significant improvements in taste to meet our customers’ expectations. Our goal is to make our McCafé Iced Coffee accessible to more Filipinos by offering it across all our channels and keeping it at an affordable price.”
The new McCafé Iced Coffee lineup offers a variety of options designed to appeal to different palates. From the classic McCafé Iced Coffee Original to the rich and indulgent McCafé Iced Coffee Chocolate, the lineup is available nationwide through dine-in, delivery, and drive-thru channels.
This focus on coffee comes as McDonald’s Philippines continues its rapid expansion across the country, with over 758 branches and more expected to open by year-end. The emphasis on coffee, alongside staples like Chicken McDo, highlights McDonald’s strategic push to solidify its market presence and cater to the diverse preferences of Filipino consumers.
The launch of their new coffee products also featured a Mindful Sensory Program, brand talks, and coffee tasting sessions, allowing attendees to fully experience the improvements in McCafé Iced Coffee. As McDonald’s Philippines continues to innovate, coffee is set to play a pivotal role in its growth strategy, reflecting the company’s understanding of local consumer trends.
For more information and updates, visit your nearest McDonald’s store or check the McDonald’s App. With the New & Better McCafé Iced Coffee, McDonald’s Philippines is poised to make a significant impact on the country’s thriving coffee culture, ensuring that every sip from their iconic yellow cup is a moment of enjoyment for coffee enthusiasts nationwide.
