SINGAPORE — Leading survey software firm Milieu Insight released major product enhancements that will further efforts to ease consumer research processes and brand community management, all within a single platform.
Launched at the end of last year, Canvas continues to add to its repertoire of industry-first innovations, including an improved visual survey builder, new panel and data integration features, and direct communication channels between brands and survey takers. Milieu Insight also announced that brands will now be able to connect with and manage consumers from 150 countries worldwide.
The Canvas platform also comes with a full suite of features to clean, manage, and analyze data: its email and database cleaning capabilities ensure that surveys are sent only to valid email addresses, thereby improving completion rates, and its one-of-a-kind significance testing tool turns data to meaningful insights with just a click.
Expanded survey-building capabilities
The groundbreaking entrance of the Canvas visual editor last year was a first for the decades-old industry, which had long struggled to create a seamless user experience for survey creation. The Canvas dashboard challenges that by automating the survey-building process with its flow-based approach and comprehensive mapping capabilities.
In the latest iteration, Milieu has expanded its platform’s survey design capabilities to include more question formats to meet clients’ diverse needs. The new addition of a consolidated list view, equipped with editing tools, gives users an overview of survey content and increases ease of navigation.
Deep dive into consumers’ interests, emotions, and personalities
Brands can connect survey results on Canvas with a consumer profiling tool called Portraits within Milieu’s community, generating a wealth of insights from just a few questions. Portraits provides access to thousands of consumer segments and millions of pre-collected data points across topics such as demographics, lifestyle, and media consumption. This will significantly speed up brands’ research processes and empower them to make the most updated and informed decisions to drive business success.
Get the full picture
Milieu Insight currently boasts the largest active survey panel, with over two million users in Southeast Asia. Now, with the capability to generate external survey links and integrate external survey takers into their platform, brands can survey consumers from nearly anywhere in the world across 150 countries.
Additionally, brands can connect their existing customer database to Canvas — think first-party data, mailing lists, and even social media following lists — by adding an API integration feature and auto-punching consumer data into surveys. Whether businesses are seeking to understand existing customers or broader consumer sentiments, Canvas streamlines data collection to reduce turnaround time, effort, and costs.
“Canvas will enhance the entire research supply chain, spanning from the launch of surveys to the creation of insightful reports. Soon, we will introduce Milieu Reports, a data visualization tool that will empower clients to seamlessly create charts or infographics for their reports in seconds, to effectively communicate actionable insights to their stakeholders.”
“As generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of “Flash,” an AI survey assistant ready to support in survey design. Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7,” added Gerald Ang, Founder and CEO of Milieu Insight.
Leading companies such as ONE Championship, Lazada, Logitech, Softbank Robotics, CIMB Philippines, Yahoo, CNBC Travel, and True Corporation have already leveraged Milieu’s survey and data analytics software to gain valuable consumer insights and make impactful and informed decisions. Social and non-profit organizations including AWARE, Caregiver Alliance, and the Singapore Council of Women’s Organisations (SCWO) have also benefited from the platform’s robust capabilities.
With over 100 million surveys completed on its platform since 2016, Milieu Insight will continue to roll out more features in the coming months that will revolutionize consumer research and data analytics. As businesses increasingly rely on data-driven insights to inform their strategies, Milieu Insight remains dedicated to simplifying research and expanding its capabilities through Canvas and Portraits.
