SINGAPORE — She Loves Data, a Singapore-headquartered global non-profit social enterprise with a mission to inspire women around the globe to become active contributors to an increasingly data-driven world, announced the launch of a new digital certification program in collaboration with Meta as the chairing partner organization. The foundational training program targets professionals looking to upskill and gain basic knowledge in digital marketing, new and upcoming digital trends, and digital analytics.
The program, called SLDxDigital, will pilot in Asia Pacific for the first round of courses. The training will be delivered virtually by trainers from various domains of digital marketing and analytics, and is free of charge. The program will include New Trends in Digital (web3, NFT, Metaverse, etc.), Digital Analytics, and Digital Marketing for data-driven marketers. Participants will get a digital certification at the end of the program.
“The digital world is extremely dynamic and is continuously evolving. As such, there is a strong need for organizations in the ecosystem to provide avenues for professionals to update their knowledge and skill sets to remain relevant in the field. She Loves Data’s mission to empower women through essential skills training extends into this domain. We are excited to be embarking on this journey with Meta as the first partner and hope to impact the lives of hundreds of professionals in the region before we expand the program to other regions globally,” said She Loves Data Co-founder and volunteering CEO Jana Marle-Zizkova.
The first set of foundational training will be delivered by March 2023, where participants can look forward to three courses with an average of three to five modules per training. She Loves Data will provide the structure for the curriculum for each course, and identify the instructors for each module, in consultation with content partners like Meta. The non-profit organization will also have the quality of the curriculum validated through external domain experts.
Supporting the program are also Meiro, the customer data platform provider, and INSEAD, one of the world’s leading and largest graduate business schools. As part of the program kick-off, David Dubois, Associate Professor of Marketing from INSEAD, will be joining the program as part of the Advisory Board.
“Data-driven marketing has been growing rapidly across the world and especially in APAC. Women continue to be underrepresented in digital marketing and analytics roles. We know that access to education and certification degrees is crucial to achieving diverse talent inclusion. At Meta, we design policies to promote the representation of women in digital careers. Our marketing science teams have always supported She Loves Data and we are now excited to uplevel our partnership with an innovative curriculum to train the next generation of digital marketing and analytics experts. With this, we hope to enable women to unlock opportunities in this dynamic field while building a more inclusive industry,” said Georges Mao, Director of Marketing Science at Meta and Co-chair for the SLDxDigital Advisory Board.
As the program grows, She Loves Data will invite other partners in the digital marketing ecosystem, who will form part of its Digital Advisory Board, to join hands and contribute to the curriculum.
Participants who are interested to pre-register for the program may do so here. To support She Loves Data as a corporate partner, please email partnerships@shelovesdata.com.
