NEW YORK, USA — The New York Festivals Advertising Awards and Scott Goodson, CEO of StrawberryFrog, the global authority in activating purpose, have partnered on a new content series, Purpose Haze, which aims to cut through the fog of Purpose.
As series host, Scott sat down with some of the industry’s most admired marketing leaders who are at the forefront of purpose-driven companies, and through in-depth interviews they de-fogged purpose.
In the premiere episode of Purpose Haze, Scott interviewed Ramon Soto, SVP, Chief Marketing, and Communications Officer at Northwell Health, the largest and most highly regarded Healthcare Provider System in New York. Together, they examined purpose within the Health and Wellness marketing world, how Northwell activates purpose and creates value for its clients, connecting with consumers about issues that affect them, and how purpose-driven marketing allows Northwell to successfully expand market share.
Within the interview, Ramon, a bold innovator known for challenging the status quo in the healthcare space, explored the impact of Northwell Health’s purpose-driven movement work created by StrawberryFrog. Recent campaigns, part of the “Raise Health” movement, include “Ferocious Tiger,” the nonpolitical spot heralding that asking about unlocked guns in the home could help save lives, “Breaking the Mold” created for the Katz Institute for Women’s Health to rethink the healthcare journey of women, and the impressive integrated communications platform “Heal” focusing on the importance of children having a voice and the commitment of Northwell’s pediatric team to help kids feel empowered.
Series partner Scott is a trusted strategy advisor for CEOs, CMOs, and leaders of some of the most iconic companies across the globe including ASICS, Emirates Airline, Google, Heineken, Jim Beam, Mahindra, Mercedes, Northwell, P&G, PepsiCo, Truist, and Walmart. He started StrawberryFrog, the global authority in activating purpose, with Movement Thinking with offices in NYC.
“We’re honored that Scott Goodson has brought to the forefront these impressive marketing innovators who understand the importance of activating brand purpose strategies and its profound ability to connect with consumers,” said Scott Rose of President of the New York Festivals Advertising Awards Competition. “We look forward to upcoming episodes that will continue to shine a light on purpose-driven marketing.”
