BEIJING, CHINA — Ogilvy yesterday signed a strategic cooperation agreement with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD) to provide businesses with high-impact solutions related to climate change and sustainable development and promote the institute’s data-driven research platform.
The partnership aims to bring ICCSD’s valuable academic research and Ogilvy’s global branding expertise together to elevate the image and international profile of the institute, whilst helping corporations across industries leverage data-driven insights to inform their strategic decisions in regards to climate change sustainable transition.
Specifically, Ogilvy will act as a global brand planning and communications partner, helping ICCSD’s conceptualize and build an integrated database compiling their extensive collection of data and research, in line with the Institute’s commitment to support China’s low-carbon development transformation objectives.
The agreement signing ceremony was hosted by Zheng Li, President of the ICCSD, who commented: “Climate change is one of the greatest threats of our time, and requires urgent action. This cooperation between our Institute and Ogilvy aims to accelerate and facilitate the adoption of sustainable solutions by corporations across industries, through a new type of data platform powered by our world-class research resources and Ogilvy’s branding capabilities.”
Chris Reitermann, Chief Executive Officer of Ogilvy APAC and Greater China, added: “We are delighted to enter into this partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development, and are grateful for ICCSD’s trust in Ogilvy. We look forward to leveraging our branding expertise to raise awareness around Tsinghua University’s contributions towards global climate governance and are excited about the prospect of collaborating closely on sustainability-related thought leadership and research projects. Most importantly, we see this collaboration as a fantastic opportunity to bring more visibility towards ICCSD’s research assets, and better support our clients with their sustainable transition ambitions.”
Ogilvy’s mission is to inspire brands and people to impact the world. In 2021, the company launched its Sustainability Practice in Asia, working at the intersection of behavioral science, experience, advertising, PR, and business transformation to advise clients on a diverse set of sustainability solutions, from sustainability innovation to stakeholder communications and employee engagement. Ogilvy supported the Antarctic Climate Expedition led by Ocean Geographic in 2023 as a communication partner, the project aims to develop ocean-focused solutions to help save the planet. In line with WPP’s targets, Ogilvy is also committed to achieving net zero emissions across operations by 2030, which involves an 80% emission reduction from its 2019 base, primarily achieved by shifting operations to WPP campuses, powered by renewable energy.
